Due to the digital revolution, a number of advantages can now be enjoyed by the package printing industry. They allow for higher levels of efficiency, reduced costs, and a better service for the end-user. Here are some of the more notable advantages:
- Personalization: Documents and printing labels can now be personalized because data is now drawn from a database. The client can now get a very personalized service without sacrificing automation because of these digital upgrades. The applications of personalization go way beyond simply including the name of the recipient on the shipping label.
- Print on demand: Electrophotography and inject developments have altered the way packaging can be printed. Companies no longer need to print large quantities ahead of time worrying if the stock will be used up. Now you have the option to print whatever you is needed in a short period of time.
- Smart packaging: Images on a substrate can communicate with the end-user and the customer with the image, which increases the reliability of tracking packages. As companies start to use these digital package printing tactics there will ultimately be in increase in sales and therefore profits.
Check out how Solo Printing is incorporating these technological advances to their various services such as mailing and fulfillment.