Commercial Printing

Solo Printing Acquires Two Muller Martini Alegro Perfect Binding Lines

“This will increase Solo’s output capacity, while providing the added security of redundant production systems for future growth opportunities.”  We are so excited for 2023 and our new acquisition of not only one but two Muller Martini Alegro perfect binding lines! We continue to make investments to better our company and our offerings to our …

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This February, we want to acknowledge that print will always be our first love. 🖨️💗 Here’s why. 

“At Solo, we believe printing is an art and we enjoy bringing our clients work to life. We’re able to produce something lasting and visually engaging that our clients and their customers can hold and feel. No one day is the same – every day brings a new adventure. Every job is unique and keeps …

This February, we want to acknowledge that print will always be our first love. 🖨️💗 Here’s why.  Read More »

2023 is here! What can we expect to see from the print marketing world?

The pandemic has clearly had a significant negative impact on the print business, but this new year, print industry players will succeed and take advantage of new opportunities and specialties.    Despite the development of digital advertising and digital publications, the high importance of mass printing capabilities hasn’t changed. The print industry is still flourishing and …

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How to Create Successful Holiday Marketing & 2023 Marketing Campaign Strategies 

Have you started preplanning your holiday direct mail campaign?  🎁🎉☃️  We’ve got you. (And your paper selection.)  👏   Are you looking to automate your business’s print and mailing needs?    We’ve got a solution for that. 👍  Do you need a print partner that understands your individual business needs?   We’re here for you. …

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Solo Printing: Always Moving Forward 

Solo Printing is a national, award-winning commercial printing service provider whose purpose is to empower brands and bring an unparalleled worry-free experience to every business from beginning to end, 365 sunny days a year, 24-hours-day!  It is our vision to excel as the nation’s most trusted leading provider in the printing industry by giving our …

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Email vs. Direct Mail: What Method Works Best for Your Customer? 📨

Let’s open the discussion between the long-time debate of direct mail versus email and when to use each.  There is a lot of debate and controversy surrounding the topics of email marketing versus direct mail marketing. This article will help to shed some light on some of these differences, as well as their pros and …

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How to Pivot Your Print Marketing Plan in Response to the Global Paper Shortage

Companies with upcoming print marketing plans and direct mail campaigns should consider pivoting their strategies to ensure they don’t miss out on deadlines or new customers.   What Is the Global Paper Shortage?  The global paper shortage is primarily the aftermath of several paper mills switching machinery from coated and uncoated paper production to packaging …

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Shining A Light on The Power of Offset Printing 

Solo Printing LLC – April 1, 2022 The History on Offset Printing  In 1875, Robert Barclay patented the first rotary offset lithography printing press.   Barclay used the founding principles of mid-nineteenth-century transfer printing technology to build an offset press that used a cylinder wrapped in chemically treated cardboard that could then transfer a printed image …

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die cutting

Take Your Marketing Material to the Next Level in 2022 with Die-Cutting and Special Finishing

Die cutting and custom printing services have been identified as critical drivers of direct mail marketing by top marketers. Die-cut shapes are attention grabbing and help to enhance direct mail campaigns because they improve lasting impressions. Physical Print ads require 21% less cognitive effort to read, process, and remember than digital ads. (R.C. Brayshaw, 2020) …

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Let’s Talk Resolutions: Print Resolution, Image Size, and Quality.

It’s officially the new year which means it’s time to refresh on our resolutions! Print resolutions that is.    When it comes time to send your print files to a commercial print provider, you’ll first want to ensure that your file has the best quality and image resolution available before it goes to the press. …

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