Commercial Printing

How to Pivot Your Print Marketing Plan in Response to the Global Paper Shortage

Companies with upcoming print marketing plans and direct mail campaigns should consider pivoting their strategies to ensure they don’t miss out on deadlines or new customers.   What Is the Global Paper Shortage?  The global paper shortage is primarily the aftermath of several paper mills switching machinery from coated and uncoated paper production to packaging …

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Shining A Light on The Power of Offset Printing 

Solo Printing LLC – April 1, 2022 The History on Offset Printing  In 1875, Robert Barclay patented the first rotary offset lithography printing press.   Barclay used the founding principles of mid-nineteenth-century transfer printing technology to build an offset press that used a cylinder wrapped in chemically treated cardboard that could then transfer a printed image …

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die cutting

Take Your Marketing Material to the Next Level in 2022 with Die-Cutting and Special Finishing

Die cutting and custom printing services have been identified as critical drivers of direct mail marketing by top marketers. Die-cut shapes are attention grabbing and help to enhance direct mail campaigns because they improve lasting impressions. Physical Print ads require 21% less cognitive effort to read, process, and remember than digital ads. (R.C. Brayshaw, 2020) …

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Let’s Talk Resolutions: Print Resolution, Image Size, and Quality.

It’s officially the new year which means it’s time to refresh on our resolutions! Print resolutions that is.    When it comes time to send your print files to a commercial print provider, you’ll first want to ensure that your file has the best quality and image resolution available before it goes to the press. …

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Here’s What You Need to Know about Magazine Printing

You see them everywhere. Gas stations, newsstands, book stores, your doctor’s office, your bathroom. Magazines are an essential part of our everyday life – whether we notice them or not!   Magazines serve to provide us with information on entertainment, news, fashion, politics, and so much more. They provide us with insight into the current trends and issues going …

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Use Print Marketing to Garner New Seasonal Hires for Your Business

Over the last two years, the news has centered around the ever-troubling unemployment rates as well as “The Great Resignation.”  This blog will show you how to attract new hires for your business during the holiday season. Millions of workers around the United States are quitting low paying positions in search of something better.    New postings on job listing websites have sky-rocketed! Sites, …

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Why Your Business May Want to Switch from Facebook Digital Advertising to Direct Mail Campaigning

In early October, Facebook experienced a major outage that caused the platform to crash, affecting billions of users worldwide. A circumstance like this creates numerous issues for businesses with running advertisements or scheduled postings. Money is being wasted and their content is going unseen.  Businesses are also experiencing drastic changes in Facebook’s digital advertising capabilities due to the changes to Apple’s …

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Guide To Print Marketing

The Ultimate Guide To Print Marketing

Learn how to develop a successful print marketing strategy that increases brand visibility and ROI by reaching the right audience for your company. Your current customers and target audience members only want to hear from your business in a way that feels engaging and worth their time. We recognize that digital ads can be disruptive and are frequently ignored. If …

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What Retailers Should Know as they Prepare for Holiday Marketing Initiatives in 2021

LINGERING EFFECTS OF COVID-19 THAT WILL IMPACT RETAILERS’ HOLIDAY STRATEGIES IN 2021  This year, marketing mail postage prices will increase by an average of 6.5 percent for letters and 8.8 percent for flats. Paper prices are also rising across the board. 😱 (We know…it sounds scary, but this article is here to help!)  The USPS stated earlier this week that they will be …

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Top Things to Know About Paper Stocks & Paper Weight for Print Marketing

To help you better understand which paper stock and paper weight works best for your design, we put together a detailed list of key paper terms that you can bookmark and refer to for all your print marketing needs!   The type of paper you use is just as crucial as the actual design of your print marketing piece. Coordinating your paper stock and design …

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