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Commercial Printing

Top Things to Know About Paper Stocks & Paper Weight for Print Marketing

To help you better understand which paper stock and paper weight works best for your design, we put together a detailed list of key paper terms that you can bookmark and refer to for all your print marketing needs!   The type of paper you use is just as crucial as the actual design of your print marketing piece. Coordinating your paper stock and design …

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What is the G7 Master Certification and Why Does It Matter to Commercial Printing Companies?

WHAT IS G7?   The G7 Master Certification is Idealliance’s industry-leading collection of requirements for achieving visual consistency across all print processes around the world.   Idealliance G7 Master Facility Qualification is a three-level compliance program which includes a G7 Grayscale Compliance, a G7 Targeted Compliance, and a G7 Colorspace Compliance. In order to have your facility credited with the certification, it must …

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Digital Printing vs. Offset Printing

Are you new to the logistics of direct marketing? You might find yourself asking: “What is the difference between digital printing and offset printing?” and “How is the difference between these two printing services going to affect my business’s direct marketing pieces?”  From deciphering paperweight conversions to selecting the right finish for your product, a …

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The Print Industry Is Getting Back on Track in 2021

(December 2020) As we all know, 2020 has been responsible for a substantial amount of impending issues across the printing industry and the print market. Issues caused by the serious economic downturn brought upon by COVID-19. From small print shops to commercial printing companies, hundreds have been forced to close their doors. Only a select …

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‘Tis the season to drive holiday sales! Do you have your direct marketing plan printed and ready for the holidays?

The holiday season is right around the corner. With holidays like Black Friday, Small Business Saturday, Cyber Monday, and Christmas quickly approaching, companies should begin getting their incentives tangibly in front of their ideal consumers. Did you know that quarter 3 and 4 tend to have the highest engagement and responses when it comes to …

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The economy is reopening. How are you reaching your customers after COVID-19?

As large and small companies reopen across Florida and the rest of the United States, it is important to re-strategize your marketing plan in order to get your customers back in the know. It’s time to get busy – it’s time to print.   In this blog post, we will offer several tips to attract …

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Different Types of Printing Services (Digital, Sheet-Fed, Offset, and more!)

Whether you’re looking for a printing service company to print high quality brochures, catalogs, magazines, restaurant menus, or any other small/large projects, there’s wide range of professional printing services to choose from! With Solo Printing’s state-of-the-art equipment, we ensure our Florida printing services will achieve and surpass all your expectations! Now let’s explore all the …

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Why You Should Invest in Print Marketing Materials in a Digital World

Are you looking for a way to help your company stand out? While there is typically a lot of buzz surrounding digital marketing, you should consider print marketing. Four out of five small business owners said that print helped their business stand out. Sure, digital marketing may be convenient, but don’t be so quick to count print out. Here …

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Full-Service Bindery- Which Type is Right For Your Project?

You’ve put sweat and tears into your project and now it is ready to be published.  Which type of full-service bindery is right for such a labor of love?  There are several binding services and finishes to consider for your project. You want a bindery service that will produce the result you have been envisioning …

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