You see them everywhere. Gas stations, newsstands, book stores, your doctorâs office, your bathroom. Magazines are an essential part of our everyday life â whether we notice them or not! Magazines serve to provide us with information on entertainment, news, fashion, politics, and so much more. They provide us with insight into the current trends and issues going …
Hereâs What You Need to Know about Magazine Printing Read More »
Over the last two years, the news has centered around the ever-troubling unemployment rates as well as âThe Great Resignation.â This blog will show you how to attract new hires for your business during the holiday season. Millions of workers around the United States are quitting low paying positions in search of something better. New postings on job listing websites have sky-rocketed! Sites, …
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In early October, Facebook experienced a major outage that caused the platform to crash, affecting billions of users worldwide. A circumstance like this creates numerous issues for businesses with running advertisements or scheduled postings. Money is being wasted and their content is going unseen. Businesses are also experiencing drastic changes in Facebookâs digital advertising capabilities due to the changes to Appleâs …
Learn how to develop a successful print marketing strategy that increases brand visibility and ROI by reaching the right audience for your company. Your current customers and target audience members only want to hear from your business in a way that feels engaging and worth their time. We recognize that digital ads can be disruptive and are frequently ignored. If …
LINGERING EFFECTS OF COVID-19 THAT WILL IMPACT RETAILERS’ HOLIDAY STRATEGIES IN 2021 This year, marketing mail postage prices will increase by an average of 6.5 percent for letters and 8.8 percent for flats. Paper prices are also rising across the board. đ± (We know…it sounds scary, but this article is here to help!) The USPS stated earlier this week that they will be …
What Retailers Should Know as they Prepare for Holiday Marketing Initiatives in 2021 Read More »
To help you better understand which paper stock and paper weight works best for your design, we put together a detailed list of key paper terms that you can bookmark and refer to for all your print marketing needs! The type of paper you use is just as crucial as the actual design of your print marketing piece. Coordinating your paper stock and design …
Top Things to Know About Paper Stocks & Paper Weight for Print Marketing Read More »
WHAT IS G7? The G7 Master Certification is Idealliance’s industry-leading collection of requirements for achieving visual consistency across all print processes around the world. Idealliance G7 Master Facility Qualification is a three-level compliance program which includes a G7 Grayscale Compliance, a G7 Targeted Compliance, and a G7 Colorspace Compliance. In order to have your facility credited with the certification, it must …
Are you new to the logistics of direct marketing? You might find yourself asking: âWhat is the difference between digital printing and offset printing?â and âHow is the difference between these two printing services going to affect my businessâs direct marketing pieces?â From deciphering paperweight conversions to selecting the right finish for your product, a …
(December 2020) As we all know, 2020 has been responsible for a substantial amount of impending issues across the printing industry and the print market. Issues caused by the serious economic downturn brought upon by COVID-19. From small print shops to commercial printing companies, hundreds have been forced to close their doors. Only a select …
The Print Industry Is Getting Back on Track in 2021 Read More »
The holiday season is right around the corner. With holidays like Black Friday, Small Business Saturday, Cyber Monday, and Christmas quickly approaching, companies should begin getting their incentives tangibly in front of their ideal consumers. Did you know that quarter 3 and 4 tend to have the highest engagement and responses when it comes to …
Solo Printing is a provider of superior color lithography and is one of the nationâs largest minority-owned companies, servicing the United States and the Caribbean. From state-of-the-art prepress to the finest web and sheet-fed printing, Solo is well equipped to meet your printing needs.
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