Commercial Printing

Here’s What You Need to Know about Magazine Printing

You see them everywhere. Gas stations, newsstands, book stores, your doctor’s office, your bathroom. Magazines are an essential part of our everyday life – whether we notice them or not!   Magazines serve to provide us with information on entertainment, news, fashion, politics, and so much more. They provide us with insight into the current trends and issues going …

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Use Print Marketing to Garner New Seasonal Hires for Your Business

Over the last two years, the news has centered around the ever-troubling unemployment rates as well as “The Great Resignation.”  This blog will show you how to attract new hires for your business during the holiday season. Millions of workers around the United States are quitting low paying positions in search of something better.    New postings on job listing websites have sky-rocketed! Sites, …

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Why Your Business May Want to Switch from Facebook Digital Advertising to Direct Mail Campaigning

In early October, Facebook experienced a major outage that caused the platform to crash, affecting billions of users worldwide. A circumstance like this creates numerous issues for businesses with running advertisements or scheduled postings. Money is being wasted and their content is going unseen.  Businesses are also experiencing drastic changes in Facebook’s digital advertising capabilities due to the changes to Apple’s …

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Guide To Print Marketing

The Ultimate Guide To Print Marketing

Learn how to develop a successful print marketing strategy that increases brand visibility and ROI by reaching the right audience for your company. Your current customers and target audience members only want to hear from your business in a way that feels engaging and worth their time. We recognize that digital ads can be disruptive and are frequently ignored. If …

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What Retailers Should Know as they Prepare for Holiday Marketing Initiatives in 2021

LINGERING EFFECTS OF COVID-19 THAT WILL IMPACT RETAILERS’ HOLIDAY STRATEGIES IN 2021  This year, marketing mail postage prices will increase by an average of 6.5 percent for letters and 8.8 percent for flats. Paper prices are also rising across the board. 😱 (We know…it sounds scary, but this article is here to help!)  The USPS stated earlier this week that they will be …

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Top Things to Know About Paper Stocks & Paper Weight for Print Marketing

To help you better understand which paper stock and paper weight works best for your design, we put together a detailed list of key paper terms that you can bookmark and refer to for all your print marketing needs!   The type of paper you use is just as crucial as the actual design of your print marketing piece. Coordinating your paper stock and design …

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What is the G7 Master Certification and Why Does It Matter to Commercial Printing Companies?

WHAT IS G7?   The G7 Master Certification is Idealliance’s industry-leading collection of requirements for achieving visual consistency across all print processes around the world.   Idealliance G7 Master Facility Qualification is a three-level compliance program which includes a G7 Grayscale Compliance, a G7 Targeted Compliance, and a G7 Colorspace Compliance. In order to have your facility credited with the certification, it must …

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Digital Printing vs. Offset Printing

Are you new to the logistics of direct marketing? You might find yourself asking: “What is the difference between digital printing and offset printing?” and “How is the difference between these two printing services going to affect my business’s direct marketing pieces?”  From deciphering paperweight conversions to selecting the right finish for your product, a …

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The Print Industry Is Getting Back on Track in 2021

(December 2020) As we all know, 2020 has been responsible for a substantial amount of impending issues across the printing industry and the print market. Issues caused by the serious economic downturn brought upon by COVID-19. From small print shops to commercial printing companies, hundreds have been forced to close their doors. Only a select …

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‘Tis the season to drive holiday sales! Do you have your direct marketing plan printed and ready for the holidays?

The holiday season is right around the corner. With holidays like Black Friday, Small Business Saturday, Cyber Monday, and Christmas quickly approaching, companies should begin getting their incentives tangibly in front of their ideal consumers. Did you know that quarter 3 and 4 tend to have the highest engagement and responses when it comes to …

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