Commercial Printing

Companies with upcoming print marketing plans and direct mail campaigns should consider pivoting their strategies to ensure they don’t miss out on deadlines or new customers.   What Is the Global Paper Shortage?  The global paper shortage is primarily the aftermath of several paper mills switching machinery from coated and uncoated paper production to packaging …

How to Pivot Your Print Marketing Plan in Response to the Global Paper Shortage Read More »

Die cutting and custom printing services have been identified as critical drivers of direct mail marketing by top marketers. Die-cut shapes are attention grabbing and help to enhance direct mail campaigns because they improve lasting impressions. Physical Print ads require 21% less cognitive effort to read, process, and remember than digital ads. (R.C. Brayshaw, 2020) …

Take Your Marketing Material to the Next Level in 2022 with Die-Cutting and Special Finishing Read More »

It’s officially the new year which means it’s time to refresh on our resolutions! Print resolutions that is.    When it comes time to send your print files to a commercial print provider, you’ll first want to ensure that your file has the best quality and image resolution available before it goes to the press. …

Let’s Talk Resolutions: Print Resolution, Image Size, and Quality. Read More »

Learn how to develop a successful print marketing strategy that increases brand visibility and ROI by reaching the right audience for your company. Your current customers and target audience members only want to hear from your business in a way that feels engaging and worth their time. We recognize that digital ads can be disruptive and are frequently ignored. If …

The Ultimate Guide To Print Marketing Read More »

LINGERING EFFECTS OF COVID-19 THAT WILL IMPACT RETAILERS’ HOLIDAY STRATEGIES IN 2021  This year, marketing mail postage prices will increase by an average of 6.5 percent for letters and 8.8 percent for flats. Paper prices are also rising across the board. 😱 (We know…it sounds scary, but this article is here to help!)  The USPS stated earlier this week that they will be …

What Retailers Should Know as they Prepare for Holiday Marketing Initiatives in 2021 Read More »

To help you better understand which paper stock and paper weight works best for your design, we put together a detailed list of key paper terms that you can bookmark and refer to for all your print marketing needs!   The type of paper you use is just as crucial as the actual design of your print marketing piece. Coordinating your paper stock and design …

Top Things to Know About Paper Stocks & Paper Weight for Print Marketing Read More »