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Printing Tips

Top Things to Know About Paper Stocks & Paper Weight for Print Marketing

To help you better understand which paper stock and paper weight works best for your design, we put together a detailed list of key paper terms that you can bookmark and refer to for all your print marketing needs!   The type of paper you use is just as crucial as the actual design of your print marketing piece. Coordinating your paper stock and design …

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8 Ways To Better Reach Your Customers in 2021 & Beyond

Are you searching for new, creative ways to connect with your customers? Think PRINT!  In this blog post, you’ll discover how to better reach new customers and establish customer loyalty. In today’s world of social distancing, remote offices, and virtual meetings, a company’s printed marketing material provides a physical link between people and a brand …

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How Commercial Printing Makes Its Mark In A Digital World

If you scroll through Instagram or Facebook, how many ads do you stumble upon? 50? 75? 100 digital advertisements a day? Consumers are seeing a high increase in digital advertisements. Now, it’s significantly harder to remember any specific content actually showcased within digital ads. Let’s name just a few digital marketing disadvantages. Over-saturation of digital …

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Digital Printing vs. Offset Printing

Are you new to the logistics of direct marketing? You might find yourself asking: “What is the difference between digital printing and offset printing?” and “How is the difference between these two printing services going to affect my business’s direct marketing pieces?”  From deciphering paperweight conversions to selecting the right finish for your product, a …

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The Print Industry Is Getting Back on Track in 2021

(December 2020) As we all know, 2020 has been responsible for a substantial amount of impending issues across the printing industry and the print market. Issues caused by the serious economic downturn brought upon by COVID-19. From small print shops to commercial printing companies, hundreds have been forced to close their doors. Only a select …

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‘Tis the season to drive holiday sales! Do you have your direct marketing plan printed and ready for the holidays?

The holiday season is right around the corner. With holidays like Black Friday, Small Business Saturday, Cyber Monday, and Christmas quickly approaching, companies should begin getting their incentives tangibly in front of their ideal consumers. Did you know that quarter 3 and 4 tend to have the highest engagement and responses when it comes to …

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The economy is reopening. How are you reaching your customers after COVID-19?

As large and small companies reopen across Florida and the rest of the United States, it is important to re-strategize your marketing plan in order to get your customers back in the know. It’s time to get busy – it’s time to print.   In this blog post, we will offer several tips to attract …

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Finding the Right Coating for Your Print Job: Varnish, Aqueous or UV Coatings

Every printing project is different, warranting a unique printing touch for each job. Depending on the type of print coating you choose, different creative dimensions are created. This is because paper is porous; it absorbs what is printed on it and sometimes coatings can protect the ink from smudging, rubbing, or disappearing. Each printing project …

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How to Choose a Printing Company

Like any other supplier for your business, the right printing company can make all the difference. Choosing the perfect printing company gives your business the services necessary to improve your marketing appeal internally and externally while furthering your image and enhancing your brand awareness to consumers.  Unfortunately, not all printing companies are up to the …

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What’s the Difference Between Saddle Stitch and Perfect Bound?

Are you looking for the best binding option for your print materials? Of course, there are a lot of factors when it comes to choosing the best binding technique for your particular project. Saddle stitch and perfect bound books are two of the most popular techniques. These are durable and stylish binds that are commonly …

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