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Here’s What You Need to Know about Magazine Printing

You see them everywhere. Gas stations, newsstands, book stores, your doctor’s office, your bathroom. Magazines are an essential part of our everyday life – whether we notice them or not!   Magazines serve to provide us with information on entertainment, news, fashion, politics, and so much more. They provide us with insight into the current trends and issues going …

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How to Encourage Repeat Customers with Direct Mail Marketing

Direct mail is a popular channel among marketers because of its proven ability to generate repeat business and increase customer retention. On average, repeat customers spend 33% more than new customers! Direct mail is also capable of helping your business turn new, one-time purchasers into loyal customers who not only consistently buy from your business but also provide word-of-mouth referrals.  According to research published on AllBusiness.com, happy consumers tell an average of nine other people about their excellent experience with …

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Save Money on Mailing Postage Rates with USPS’s Current ID Promotion

USPS’s latest promotion will help you save on postage until November 30th!  Business mailers can run an “interactive campaign” that allows users to digitally preview their household mail and manage packages arriving soon via email.  Incorporate colorful and interactive campaign elements to enhance and extend the mail moment for consumers, thus reaching their target audiences on …

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8 Ways To Better Reach Your Customers in 2021 & Beyond

Are you searching for new, creative ways to connect with your customers? Think PRINT!  In this blog post, you’ll discover how to better reach new customers and establish customer loyalty. In today’s world of social distancing, remote offices, and virtual meetings, a company’s printed marketing material provides a physical link between people and a brand …

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USPS Requests Postage Rate Increases In 2021 (Updated July 26, 2021)

In May, USPS applied for increases in the postage rates of first-class letters, postcards, newspapers, certified mail, and a few other services used by the Postal Regulatory Commission.  *UPDATED* This request was approved and will take affect August 29th, 2021. Therefore, our direct mail clients will begin experiencing price adjustments for first-class mail, package services, and other special services …

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What is the G7 Master Certification and Why Does It Matter to Commercial Printing Companies?

WHAT IS G7?   The G7 Master Certification is Idealliance’s industry-leading collection of requirements for achieving visual consistency across all print processes around the world.   Idealliance G7 Master Facility Qualification is a three-level compliance program which includes a G7 Grayscale Compliance, a G7 Targeted Compliance, and a G7 Colorspace Compliance. In order to have your facility credited with the certification, it must …

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