Pros and Cons of Digital Printing

Most people assume that digital printing is best solution for their business, but the decision between digital, web, and sheet-fed printing really depends on your printing needs. At Solo Printing, we like to explain to our customers that there isn’t just a single printing solution that can fulfill everyone’s needs.

What is Digital Printing?

Digital printing uses high-resolution digital-based files to produce images on paper. This is in contrast to traditional offset printing, which relies on giant metal sheets that host the image. You probably have a personal ink jet printer at your house that you use for small home digital print jobs. The type of digital printing service that Solo Printing offers uses the same concept, except we’re able to produce much higher quantities at a much higher quality by experienced printing pros. Solo Printing is proud to announce the installation of our new Xerox Color Press 1000i and the start of a new Digital Printing department. This type of print is an ideal solution for small to medium-sized print runs that require quick turnaround times. It also has a cost savings benefit compared to traditional offset printing because it does not require the high setup costs or printing plates.
  • Maximum sheet size of 13” X 19” and thickness of 16pt
  • Variable data and imaging
  • Inline folding, trimming and traditional or square back saddle stitching
  • Inline hole punch (2 or 3 holes)
  • Wide variety of paper stocks such as Polyesters, Classic Linen, Adhesive, Magnet and much more.

Digital Printing Pros & Cons

Pro: Quick turnaround

As you might imagine based on the equipment used for offset printing, digital printing offers a quicker turnaround time. Although the timeframe for your results will vary depending on the printing company’s workload, whether supplies are immediately available, and other factors, you’ll generally find that the completion time for a digital printing project is shorter than the alternative. The image that’s being printed is a digital file rather than a metal plate, it takes a lot less time to get the print run started and completed.

Con: Color Issues

When trying to use light colors or whites, such as tans and pastels, on dark-colored paper digital printing is the best option. Offset printing is better suited for projects that are looking to print light colors on navy or black paper.

Pro: Flexibility

Digital printing is a great solution if you have variable data, such as a situation where it’s necessary to print something different on each page. That’s not possible with offset printing, so digital printing provides more flexibility. Digital printing makes it easy to print a variety of images and/or unique text on an infinite number of pages. If you wanted to print a unique name and address on each back cover, digital printing will be your best option. Digital printing could be the best option if you’d like to print small batches of various kinds of flyers or other print materials before determining which one looks best.

Con: Longer print runs

If you’re looking to order a large bulk than digital printing might not be the best option for you because of pricing. A longer run requires a costly project.

Pro: Smaller print runs

Sheet-fed, offset printing, or web printing may produce the highest level of quality, but it might not be cost-effective unless you’re ordering a large number of prints. Typically, digital printing costs less for smaller print jobs. The setup for offset printing is extensive, and it includes plates that aid in transferring ink to the page via a blanket. People sometimes pick offset printing for very large commercial runs requiring few or no changes. Requesting a small order from a company that only does offset printing may result in inflated costs because of the time and specifics for the offset printing process.

Digital Printing is Customizable with Variable Printing Services

Are you looking for a way to boost your marketing efforts? Do you want your brand to stand out in the sea of bland, uniform flyers? Then you need variable printing- a customizable type of printing from Solo Printing. You’re sure to catch the eye of your target customers. Let’s explore what it is, how it can help, and why you should choose us for printing your marketing materials.

What Is Variable Printing?

As the name suggests, variable printing is where you customize each piece of marketing material so it fits the bill for the recipient. For example, if you’re sending out postcards to prospective customers, with traditional marketing, you’d put a generic message on the postcards so it applies to everyone who receives it. With variable printing, you can tweak the features and messages of each postcard so even if you’re ordering 1,000 postcards from us, each one can potentially have different messages, stamps, artwork, and more.

How Is It Done?

As with other types of digital printing, variable printing is done with a digital printing press. Although you may be worried about the speed of variable printing, modern technology has become so advanced that printing companies can handle variations in printing on materials without experiencing any slowdown in the process. At Solo Printing, we’ve invested in a brand new Xerox 1000i digital press that employs the use of Dry Ink technology to produce high-quality pieces at an expedited pace.

How Can Variable Printing Help?

The whole point of marketing is to grab prospects and convert them into customers. By investing the time into researching and crafting specific messages to your target audiences, you’ll increase the chances of successful marketing significantly. Plus, you can create truly unique pieces that will generate interest in your brand.

Contact Solo Printing for Digital Printing Services

Digital Printing Services Here at Solo Printing, we’re continually utilizing cutting-edge technology to bring you printing services that are high-quality and have a quick turnaround time. We’ve been in business since 1985; with over three decades of experience and over 165 employees, we can deliver on whatever printing services you need. Plus, we care about our community and the environment. We have triple environmental certifications for green printing. As one of the largest minority-owned businesses, Solo Printing gives back to the community to empower women and children. As a company that believes in the global community, you can depend on us to deliver on not just printing services, but also social change. In order to be 100% sure of which printing solution is best for you, speak with one of our printing pros. Reach us by calling 800-325-0118 or visiting our new Solo Printing Online Store at