(December 2020)
As we all know, 2020 has been responsible for a substantial amount of impending issues across the printing industry and the print market. Issues caused by the serious economic downturn brought upon by COVID-19.
From small print shops to commercial printing companies, hundreds have been forced to close their doors. Only a select handful of industry players have continued to make progress during this time and Solo Printing is fortunate to be one of them.
As we look to the new year and put 2020 in our rearview mirrors, we remain hopeful that the industry will get back on track for 2021.
Despite the downturn of this past year, the print industry still expects to see a rise in trends as small businesses and large companies alike work to remarket their brands and regain their customers’ attention.
For commercial printing companies, like Solo Printing, competition is high and it is vital that we remain progressive in service and technological advancements in order to offer the highest quality products to our customer base.
Let’s take a look at some of the printing industry trends expected to develop throughout 2021.
Opportunities in 2021
Digital Printing
According to the Printing Global Market Report 2020-30: Covid 19 Impact and Recovery, North America has made up 30% of the global printing marketing, making it the second largest region out of Asia-Pacific and South America, in 2020.
Throughout the global printing market, the report states that the use of digital inkjet printing is on the rise. This is due to its efficiency and speedy print rates in comparison to traditional printers, such as web offset and sheet-fed.
According to Business Optimizer, “digitization efforts continue with the goal of perfecting personalization.”
In the new age of Digital Printing, our expert team ensures as this area rapidly grows throughout the 2021 market, so will Solo Printing. Using the latest in digital technology, our Digital Printing department offers that personalized touch while still providing cost-effective, quick turn around print service.
Direct Mail Marketing Campaigns
Direct mail marketing is a form of direct marketing. A company or business has their marketing campaign collateral physically sent to an address list of their choice. This usually includes their current customers or their prospect target consumers. Providing their audience with a tangible incentive allows them to efficiently market their business and grow their brand awareness.
Direct mail marketing collateral includes postcards, self mailers, dimensional mailers, letter mailers, double mailers, catalogs, plastic card mailers, flyers, and so much more.
As the economy begins to reopen, companies and businesses have implemented direct mail into their current and future advertising strategies because it is one of the top most cost-effective channels when trying to attract and inform new customers.
Direct mail marketing is expected to continue on an upward trend toward the end of this year and throughout next.
With this expected influx of direct mail campaigns for 2021, Solo Printing is prepared and offers a full selection of printing services that will allow our customers a one stop solution for all their direct mail marketing needs.
Specialization
According to L.Inchpin, offering specialized goods and services in the print industry can help secure your place in the marketplace for 2021. By maintaining a selection of desirable paper stocks, finishing options, bindery and die-cutting services, Solo Printing has made a strong effort to stay ahead of the competition and hone in on those looking for specialized marketing and advertising products. In 2021, it’s important for competitive print companies to find their niche in the industry in order to progress throughout the next year.
Green Printing
In 2021, as companies across the globe strive to increase their recycling efforts, they will be selecting print services that offer certified, green printing efficiency.
Solo Printing has built its success on the core values of excellence and responsibility. With over three decades of commitment to our planet’s environmental health, we have incorporated the latest technology and sustainable forestry standards in our supply chain.
Our commitment to excellence in all aspects of our printing process has kept us innovative and responsive to evolving technologies and sustainable forestry practices. Our Komori presses produce the highest quality prints while reducing the environmental footprint.
Solo Printing promises to remain true to our principle of staying technologically up to date in order to consistently deliver the best quality products at competitive prices.
Now that you’ve learned a little more about commercial printing, feel free to reach out to us so that together, we can get your business out there.
In the next year, as you look to print high quality products for your business, think Solo!
