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How to Encourage Repeat Customers with Direct Mail Marketing
Direct mail is a popular channel among marketers because of its proven ability to generate repeat business and increase customer retention. On average, repeat customers spend 33% more than new customers! Direct mail is also capable of helping your business turn new, one-time purchasers
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Save Money on Mailing Postage Rates with USPS’s Current ID Promotion
USPS’s latest promotion will help you save on postage until November 30th! Business mailers can run an “interactive campaign” that allows users to digitally preview their
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The Ultimate Guide To Print Marketing
Learn how to develop a successful print marketing strategy that increases brand visibility and ROI by reaching the right audience for your company. Your current
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What Retailers Should Know as they Prepare for Holiday Marketing Initiatives in 2021
LINGERING EFFECTS OF COVID-19 THAT WILL IMPACT RETAILERS’ HOLIDAY STRATEGIES IN 2021 This year, marketing mail postage prices will increase by an average of 6.5 percent for letters and 8.8 percent for
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Top Things to Know About Paper Stocks & Paper Weight for Print Marketing
To help you better understand which paper stock and paper weight works best for your design, we put together a detailed list of key paper terms that you can bookmark and refer to for
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8 Ways To Better Reach Your Customers in 2021 & Beyond
Are you searching for new, creative ways to connect with your customers? Think PRINT! In this blog post, you’ll discover how to better reach new
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USPS Requests Postage Rate Increases In 2021 (Updated July 26, 2021)
In May, USPS applied for increases in the postage rates of first-class letters, postcards, newspapers, certified mail, and a few other services used by the
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What is the G7 Master Certification and Why Does It Matter to Commercial Printing Companies?
WHAT IS G7? The G7 Master Certification is Idealliance’s industry-leading collection of requirements for achieving visual consistency across all print processes around the world. Idealliance G7 Master Facility
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Print Industry News: Paper Stock Shortage Cause Global Price Increases
A few months ago, the United States faced an enormous shortage of demand for goods and services, which many believed would threaten and prolong the
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