Booklets

WHAT ARE BOOKLETS?

Many companies look upon a booklet as their opportunity to tell the “full story.” Perhaps that means introducing the company and its officers to their customers. Maybe it involves relatively detailed descriptions of each of the products and services that the company provides.

On the other hand, sometimes a booklet is used to take an in-depth look at a single topic, like a complex product or service. This can be an incredibly informative tool that helps your customers to decide if this is the right choice for them.

With quality services from Solo Printing, your booklet stands a much better chance of helping you to make a sale. That’s because our booklets are always carefully crafted and bound. The content is easy to read and memorable, and when you add images and graphics, you can be certain that your booklet is going to be read and remembered.

At Solo Printing, we don't like to put restrictions on our customers' creativity. That's why we make it possible to bind booklets in so many ways.

Saddle stitching is the most popular choice for booklets, especially ones that don’t involve too many pages. To create a saddle stitch booklet, each sheet of paper is printed on both sides, organized according to page number and then folded in half. Staples are added along the fold to bind the booklet, making a sturdy yet accessible finished product.

Larger booklets may require perfect or book binding. As the name suggests, this gives the finished booklet more of the look and feel of a bound book. The square spine prevents the booklet from lying flat when opened, and strong, flexible glue holds the booklet securely together. This is a high-end, polished choice.

Booklets also may be finished with a plastic spiral binding. Surprisingly durable, this binding is ideal for booklets that will be referred to often. Customers may appreciate being able to bend the booklet back on itself as well.

When wire binding is preferred, then the wire-o binding is ideal. Like perfect binding, this is a more deluxe choice that gives the finished booklet a really polished, professional look. Nonetheless, the pages of this booklet can be folded back on themselves.

Booklets are available in a wide array of sizes.

Rectangles and squares are the most common shapes, but the sizes can vary considerably. If you need something that is pocket-sized, we can make that happen. However, our most popular booklet size is eight-and-a-half by 11 inches. Anything in between and even larger also is possible.

When designing your booklet, you have your choice of paperstock. Lighter weight paper can be perfect when price is a primary concern and when you don’t necessarily expect the finished product to stand up to a lot of repeated use.

However, it frequently makes sense to step up to a thicker paperstock that is heavier and more durable. This paper not only feels better in your customers’ hands but also is likely to last longer.

You’ll similarly want to give careful consideration to the finish of the booklet. Uncoated, matte and gloss finishes all are available, with uncoated being the most economical choice. Typically, matte is an excellent option as it minimizes glare, ensuring that it is very easy to read. Gloss also can be the right choice when you really want your content to pop off of the page.

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WHAT PEOPLE SAY ABOUT US

TESTIMONIALS

"Good afternoon, Lorenzo, Robert, and Armando, I just received and reviewed Miami Magazine. It is gorgeous and we are thrilled with the results. Thank you for your amazing work, dedicated service, and phenomenal customer service. Just like I can count on the Sun to rise every morning, I know I can count on Solo to provide us with an amazing magazine while meeting our deadline. Your team always goes above and beyond to ensure the University looks great and we appreciate it very much."

“..the new issue is terrific. It was great fun opening the carton and smelling the fresh ink. More important, it looks great. The printing is top-notch, and it just feels good in my hands.”

“The Solo Team did an excellent job getting us started [with SP Direct]. It’s new to all of us and we heavily rely on Solo...Just looking at some of the results – it's phenomenal. And, the dashboard is amazing and so helpful. I’m able to visibly show the efforts and results of currently running campaigns to my boss and my internal team as well as our agency... I was going back in [to the dashboard] and tracking the mailing because that was something I’ve never had access to before. When I see the peak in the mail deliveries, I see a peak in my numbers.”

“Thank you so much for the beautiful calendars. I read every single quote, ran my hand over the varnishes, and snapped the edges to gauge the nice stock… As always, working with your team has been a true pleasure. I am so grateful for your knowledge, professionalism, and partnership…”

“We gathered 'round to inspect the precision of the print and finish (LOVE the emboss) and then had to crack down and get busy boxing them up and shipping them out. Without a doubt, Solo is the right partner for this kind of project, where our quality HAS to be reflected in the catalogs we distribute to our customers. Above all, we thank you and Deena for your personal attention to detail and follow-up throughout. We always knew that our job was a priority. Even when severe storms shut down half the country, you kept us moving. We couldn't be more pleased with the end result, and for your personal service throughout.”

“Your team did such a wonderful job for us on our “Program Highlights.” I know they went above and beyond to deliver by our due date and within our budget. Please extend to them our heartfelt thanks – especially since it was over the holidays when they probably would have liked more time with their families. And thank you for shepherding the project along and keeping Erica and me so closely informed of progress during those last critical days.”

“Hi, Rose. I know this was a big job with lots of moving parts – 250,000 copies addressed and mailed to dozens of zip codes PLUS boxed copies shipped to more than 50 addresses. Thank you so much for all that you did to make it a smooth process for us. I know it wasn’t a walk in the park! You’re a peach!”

“I would like to congratulate you on a great job. Our President Luis Sr. is very happy with the Anniversary Card. Thank you and have a blessed day,”

“The Year in Review looks phenomenal—great job as always! Thank you for making us look good and for working within our tight deadlines. And that’s why we wouldn’t trust this job to anyone else but Solo.”

“While operating in a segment and marketplace that are fraught with overcapacity and intense competition, Solo Printing has managed to make its slide of South Florida even hotter with a staple for business success.”

“Just wanted to take a moment to let you know all assets were received. Many thanks for all your support. They [brochures and flyers] look great - very good quality and service.”

“I find working with Solo to be an incredibly positive experience. They are very collaborative, do state-of-the-art printing and deliver on deadline. I publish in the Caribbean so it’s imperative that my publications get printed and on the boats in time each month to be in market on schedule and they always hit the mark. I highly recommend Michele and the whole Solo Printing team in Miami!”

"I LOVE working with Solo for so many reasons! Their quality is impeccable! They always meet our scheduling needs and any special requests I may have. They are the printer I can count on when in a crunch! And best of all, their customer service is top notch! They are hands down one of the top printers I work with. The team goes above and beyond when my teams or I have questions. They will take the time to teach, give recommendations on projects, and offer options. They are timely in quote turnaround time, production timing, and responding to any email requests I may have. When it comes to their products, their quality is consistently exceptional. It’s very clear they take pride in their work and value their partnerships. I could go on and on about Solo. So yes, I highly recommend them!"

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