Direct Mail

Of course, some might argue that in this era of mostly electronic communications, there is little need for direct mail campaigns.

At Solo Printing, we definitely do not agree. Few things have an immediate impact on a consumer’s mind and behavior like receiving something that they can hold in their hand. A direct mail piece that is expertly designed and crafted feels like something that was made just for each recipient. While an email can be instantaneously and inadvertently deleted without being read, chances are high that your customers will actually open and read something that you send to them in the mail. That’s especially true if that piece of mail is personally addressed to them.

That can easily translate into increased sales for your company.

As far as direct marketing efforts are concerned, direct mail campaigns remain one of the most cost-effective strategies. That is why organizations from small businesses to multi-national corporations still use them.

The most effective direct mail campaigns are those that are targeted to a specific audience. If you are mailing to your existing customers, then you probably know something about their demographics.

This makes it possible for you to use language, imagery and formatting that are more certain to appeal to people of certain ages, economic statuses or other metrics.

However, what if you want to reach members of the public who have not had a chance yet to experience your products and services? You want your direct mail campaign to appeal to the broadest cross section, and that is where the expertise of Solo Printing really comes in handy.

Solo Printing lays out all of the possibilities for you, allowing you to choose paperstock, finish, size and content that will appeal to your target audience.

An attractive, effective direct mail piece starts with a great design. If you already have a design in mind, that’s wonderful! Solo Printing will print it for you so that everything looks crisp, clean and bold.

Ask the design experts at Solo Printing.

However, if you are interested in using a design that’s a little outside of the ordinary for your organization, just ask the design experts at Solo Printing. We can help to craft memorable copy or punch up the ideas that you already have on paper. We may even suggest adding some images or graphics to really give your direct mail piece some added appeal.

You’ll have lots of choices to make beyond the content and images that will go on your direct mail piece. Solo Printing provides you with many options for paperstock, size and finishes. Is a heavy, elegant paper the way to go, or is cost more of a consideration? If so, then a lighter weight paperstock may make the most sense.

Let Solo Printing help you design a memorable direct mail campaign that gets your message out to your customers or to the masses. A wealth of size and finish options mean that you can create a mail piece that will get noticed.

While some customers are happy with a direct mail postcards, others prefer an envelope with a letter. Perhaps they will even include a mail insert to further describe a special offer, a guarantee or a premium.

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WHAT PEOPLE SAY ABOUT US

TESTIMONIALS

"Good afternoon, Lorenzo, Robert, and Armando, I just received and reviewed Miami Magazine. It is gorgeous and we are thrilled with the results. Thank you for your amazing work, dedicated service, and phenomenal customer service. Just like I can count on the Sun to rise every morning, I know I can count on Solo to provide us with an amazing magazine while meeting our deadline. Your team always goes above and beyond to ensure the University looks great and we appreciate it very much."

“..the new issue is terrific. It was great fun opening the carton and smelling the fresh ink. More important, it looks great. The printing is top-notch, and it just feels good in my hands.”

“The Solo Team did an excellent job getting us started [with SP Direct]. It’s new to all of us and we heavily rely on Solo...Just looking at some of the results – it's phenomenal. And, the dashboard is amazing and so helpful. I’m able to visibly show the efforts and results of currently running campaigns to my boss and my internal team as well as our agency... I was going back in [to the dashboard] and tracking the mailing because that was something I’ve never had access to before. When I see the peak in the mail deliveries, I see a peak in my numbers.”

“Thank you so much for the beautiful calendars. I read every single quote, ran my hand over the varnishes, and snapped the edges to gauge the nice stock… As always, working with your team has been a true pleasure. I am so grateful for your knowledge, professionalism, and partnership…”

“We gathered 'round to inspect the precision of the print and finish (LOVE the emboss) and then had to crack down and get busy boxing them up and shipping them out. Without a doubt, Solo is the right partner for this kind of project, where our quality HAS to be reflected in the catalogs we distribute to our customers. Above all, we thank you and Deena for your personal attention to detail and follow-up throughout. We always knew that our job was a priority. Even when severe storms shut down half the country, you kept us moving. We couldn't be more pleased with the end result, and for your personal service throughout.”

“Your team did such a wonderful job for us on our “Program Highlights.” I know they went above and beyond to deliver by our due date and within our budget. Please extend to them our heartfelt thanks – especially since it was over the holidays when they probably would have liked more time with their families. And thank you for shepherding the project along and keeping Erica and me so closely informed of progress during those last critical days.”

“Hi, Rose. I know this was a big job with lots of moving parts – 250,000 copies addressed and mailed to dozens of zip codes PLUS boxed copies shipped to more than 50 addresses. Thank you so much for all that you did to make it a smooth process for us. I know it wasn’t a walk in the park! You’re a peach!”

“I would like to congratulate you on a great job. Our President Luis Sr. is very happy with the Anniversary Card. Thank you and have a blessed day,”

“The Year in Review looks phenomenal—great job as always! Thank you for making us look good and for working within our tight deadlines. And that’s why we wouldn’t trust this job to anyone else but Solo.”

“While operating in a segment and marketplace that are fraught with overcapacity and intense competition, Solo Printing has managed to make its slide of South Florida even hotter with a staple for business success.”

“Just wanted to take a moment to let you know all assets were received. Many thanks for all your support. They [brochures and flyers] look great - very good quality and service.”

“I find working with Solo to be an incredibly positive experience. They are very collaborative, do state-of-the-art printing and deliver on deadline. I publish in the Caribbean so it’s imperative that my publications get printed and on the boats in time each month to be in market on schedule and they always hit the mark. I highly recommend Michele and the whole Solo Printing team in Miami!”

"I LOVE working with Solo for so many reasons! Their quality is impeccable! They always meet our scheduling needs and any special requests I may have. They are the printer I can count on when in a crunch! And best of all, their customer service is top notch! They are hands down one of the top printers I work with. The team goes above and beyond when my teams or I have questions. They will take the time to teach, give recommendations on projects, and offer options. They are timely in quote turnaround time, production timing, and responding to any email requests I may have. When it comes to their products, their quality is consistently exceptional. It’s very clear they take pride in their work and value their partnerships. I could go on and on about Solo. So yes, I highly recommend them!"

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