It’s officially August! Which means…. Businesses are turning their attention to the fall season. August is one of the busiest and most important times of the year for print planning.
From higher education and nonprofits to corporate and retail marketing teams, August is all about getting materials finalized, printed, and delivered on time. In this blog post, we’ll talk a bit about what planning and strategizing looks like as we step into the next quarter.
We’re also excited to welcome back Viviana Besson, one of Solo Printing’s Account Executives, who brings years of experience supporting clients through seasonal transitions. She shared her insights on what print trends are taking shape this fall and how Solo is uniquely positioned to support your brand from concept to delivery.
👋 Welcome Back, Viviana!
Viviana Besson is back from maternity leave and already helping clients prepare for back-to-school campaigns, recruitment mailers, and end-of-quarter reports. She works closely with institutions and organizations across multiple industries to build print solutions that align with their timeline, goals, and budget.
Back-to-School Collateral 🎒
Supporting schools and universities with polished, on-time materials
From orientation kits to course catalogs, educational institutions rely heavily on printed collateral this time of year. At Solo Printing, we make it simple and stress-free with our wide range of binding, paper, and finishing options.
We asked Viviana, what can clients expect to deal with when planning a project for print in August/September?
Viviana’s answer: “August and September mark a transitional time in the print industry. As summer wraps up, businesses begin preparing for fall campaigns, trade shows, holiday promotions, and end-of-year initiatives. During this time, we typically see a spike in workload and volume. The best thing to do? Reach out early so we can work together to set your projects up for success.”
How Can Solo Help?
- We offer digital and offset printing to match any volume or budget.
- Our team can help pack and kit materials, ensuring consistency across campuses.
- With in-house binding options like saddle stitching and perfect binding, your booklets and handbooks are professionally finished.
- Our dedicated account reps, like Viviana, guide you through every step — including proofing, timelines, and delivery coordination.
Whether you’re printing 500 or 50,000 handbooks, we guarantee quality and accuracy every time.
Education and Direct Mail 📬
From design to delivery — we handle your entire mailing campaign
Direct mail is still one of the most powerful tools in higher education marketing. With our ability to print, personalize, and mail in-house, Solo Printing is a one-stop solution for student outreach, alumni engagement, and fundraising campaigns.
We asked Viviana, how do you see your education clients benefit from utilizing our direct mail services and why?
Viviana’s answer: “Whether it’s promoting enrollment, open houses, fundraising, or alumni outreach, direct mail continues to stand out—especially in today’s digital-heavy world. A well-designed print piece adds credibility and trust. With variable data printing, we can personalize each piece with names, programs of interest, or location-specific content, allowing our education clients to deliver highly targeted messages.
Many also pair direct mail with digital strategies—like QR codes or custom URLs—to create a seamless experience that bridges print and online engagement. And unlike emails that are often ignored or deleted, direct mail is seen, touched, and remembered. It’s a powerful tool that consistently delivers results. Print is not dead!”
How Can Solo Help?
- Our variable data printing technology allows you to personalize each mail piece with student names, programs, or donation history.
- We manage data processing, mail prep, addressing, and delivery so that we can ensure your message gets where it needs to go.
- Our team can recommend cost-effective USPS promotions to help you save on postage.
- We offer a variety of paper stocks and finishes to elevate the design and impact of your campaign.
Fall Marketing Materials 📖
Get ahead of seasonal campaigns with beautiful, brand-consistent collateral
Fall is the perfect time to launch refreshed marketing efforts. Whether it’s promoting a new product line, hosting an event, or preparing for holiday sales, Solo Printing delivers sharp, high-quality materials that reflect your brand.
We asked Viviana, what are some recommendations you share with clients during the Q4 season? For example, is it preplanning, common paper types, timelines or deadlines if they want to meet seasonal promotions, etc?
Viviana’s answer: “Q4 is one of the busiest times of the year in print. From holiday promotions and calendars to annual reports and more—it’s all happening. My top recommendation? Start early. Pre-planning is key to staying ahead of the seasonal crunch and making sure your campaign hits the mark. A few things to keep in mind: lock in your timeline early, build in time for proofing and revisions, and add buffer days for shipping. Working closely with your print partner helps reinforce your message and drive stronger results.”
How Solo Helps:
- Our in-house web offset, sheetfed, and digital presses allow for small to high-volume runs with incredible color accuracy.
- We offer custom coatings, soft-touch lamination, and die-cutting to create memorable, tactile experiences.
- We work with your team or agency to ensure brand consistency across brochures, flyers, and catalogs.
- Our quick turnaround times and large facility capacity make it possible.
- Not sure which binding or format works best? Our production team will recommend options that suit your vision and your budget.
Quarterly Business Reports & Internal Communications 📊
Confidential, accurate, and beautifully produced business materials
As Q3 comes to a close, businesses are preparing shareholder reports, internal updates, and training materials. With Solo Printing’s secure processes and meticulous attention to detail, your sensitive content is in expert hands.
We asked Viviana, how do you think you and the rest of Solo’s Account Executives take an extra step in ensuring safety and secure print project management with our clients?
Viviana’s answer: “At Solo, we take our clients’ trust seriously. We go beyond just managing timelines and specs. We prioritize safety, accuracy, and confidence, especially for clients handling sensitive or regulated information. As Account Executives, we go the extra mile to ensure secure file handling, following strict protocols for file transfers and data management. From the beginning, we communicate clearly, set expectations, and confirm every detail to help minimize errors throughout the process.
Above all, we see ourselves as partners—not just vendors. As I often tell my clients, “We’re your eyes and ears on the floor.” You may not be here in person, but you can trust that we’re watching every detail and making sure things are done the right way. We manage each job with precision, care, and accountability. That’s what sets us apart.”
How Can Solo Help?
- We are SOC 2 Type 2 compliant, ensuring the highest level of data security and privacy for your business-critical documents.
- Our offset and digital capabilities allow us to handle both small and large batch reporting needs.
- We offer professional binding and tabbing for manuals, presentations, and internal guides.
- Our mailing and fulfillment services mean you don’t have to ship anything out yourself — we’ll get it there on time.
Whether you’re printing executive reports or team playbooks, we ensure quality and confidentiality from start to finish.
Why August Matters
Planning early = smoother execution
At Solo Printing, we understand the importance of hitting your print and mail goals — especially as the year picks up speed. August is the perfect time to get ahead and avoid the seasonal rush.
Why Print Now:
- Beat production and shipping delays in the busy fall months.
- Lock in inventory, especially on specialty paper stocks.
- Ensure your campaigns land on time — especially for Q4 launches, open enrollment, or holiday fundraising.
How Solo Makes It Easy:
- We operate out of a 180,000 sqft facility in Miami with state-of-the-art equipment and climate-controlled inventory.
- Our in-house fulfillment offers pick and pack, kitting, warehousing, and just-in-time delivery.
- Our team is available and responsive, with project managers, press operators, and bindery specialists all under one roof.
Let’s Get to Work
Whether you’re in education, retail, nonprofit, or corporate — Solo Printing is ready to support your fall print campaigns with efficiency, excellence, and care. Let’s build something impactful together.
Request A Quote below!
