Mail Inserts

Sometimes, a brochure just isn’t the right thing to include in a direct mailing because it may actually distract from the overall message. However, a mail insert can be just right, especially because inserts frequently have the effect of increasing response, and this often means an increase in the net income from the mailing.

For instance, you might add an insert that is designed to emphasize your company’s outstanding guarantee. Customers absolutely love a guarantee because it makes them feel like there is no risk in responding to your offer. We recommend mentioning your guarantee in the direct mail letter, but emphasizing it in a mail insert to really drive the point home.

If you would like to give mail inserts a try, just contact Solo Printing. With our considerable experience in this area, we can help you add an insert that will really sell your mailing.

Mail inserts also may be used to promote a back-end premium. Premiums are an excellent method for motivating people to buy. With an insert by Solo Printing, your premium’s value will be enhanced in the eyes of the consumer. Plus, you can use the insert to really describe the premium’s details, which makes it even more attractive. A mail insert gives you the perfect vehicle for offering a gift-with-purchase. Imagine being able to include a picture and description of the gift right in your direct mailing. Many more people are likely to respond to the offer with such a clear idea of what their reward will be.

At Solo Printing, we frequently recommend that our clients add a mail insert that includes endorsements or testimonials from customers or another third party. Direct quotes from genuine people can be exceptionally motivational and give your company added credibility. Customers love to see glowing compliments from others because it enhances their peace of mind and reaffirms that they are making a good choice.

Hire Solo Printing to create mail inserts for your next mailing

When you ask Solo Printing to create mail inserts for your next mailing, you’ll have a world of choices to explore. Inserts that are eight-and-a-half by 11 inches are popular, but a variety of smaller sizes and shapes is available.

Paper stock is a critical consideration with mail inserts. Choose wisely, and adding that insert doesn’t have to increase the postage costs of your mailing. If you’re not certain what paper stock is appropriate for your insert, trust the experts at Solo Printing to provide you with the guidance you need. We have the expertise to help you choose lighter or heavier cardstock, depending upon your cost sensitivity and the overall impression that you want to make on your audience.

Finish is yet another crucial factor when it comes to mail inserts. Some of our customers decide that an uncoated finish is best. It tends to be less expensive and can be just as effective as more costly options. Matte and gloss options similarly are available. Either one can make your mail insert particularly eye-catching, which is exactly what you want. After all, the mail insert is the hook that’s likely to land you a sale.

As ever, you can trust Solo Printing to render text that is clear, crisp and easy to read. If you want to add images or colorful designs, we can do that too. Anything that you feel will be helpful in getting your message across is possible.

Solo Printing can provide you with the lightning-fast turnaround times that your next mailing may require. Ask us today about how quickly we can have mail inserts ready for you.

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TESTIMONIALS

"Good afternoon, Lorenzo, Robert, and Armando, I just received and reviewed Miami Magazine. It is gorgeous and we are thrilled with the results. Thank you for your amazing work, dedicated service, and phenomenal customer service. Just like I can count on the Sun to rise every morning, I know I can count on Solo to provide us with an amazing magazine while meeting our deadline. Your team always goes above and beyond to ensure the University looks great and we appreciate it very much."

“..the new issue is terrific. It was great fun opening the carton and smelling the fresh ink. More important, it looks great. The printing is top-notch, and it just feels good in my hands.”

“The Solo Team did an excellent job getting us started [with SP Direct]. It’s new to all of us and we heavily rely on Solo...Just looking at some of the results – it's phenomenal. And, the dashboard is amazing and so helpful. I’m able to visibly show the efforts and results of currently running campaigns to my boss and my internal team as well as our agency... I was going back in [to the dashboard] and tracking the mailing because that was something I’ve never had access to before. When I see the peak in the mail deliveries, I see a peak in my numbers.”

“Thank you so much for the beautiful calendars. I read every single quote, ran my hand over the varnishes, and snapped the edges to gauge the nice stock… As always, working with your team has been a true pleasure. I am so grateful for your knowledge, professionalism, and partnership…”

“We gathered 'round to inspect the precision of the print and finish (LOVE the emboss) and then had to crack down and get busy boxing them up and shipping them out. Without a doubt, Solo is the right partner for this kind of project, where our quality HAS to be reflected in the catalogs we distribute to our customers. Above all, we thank you and Deena for your personal attention to detail and follow-up throughout. We always knew that our job was a priority. Even when severe storms shut down half the country, you kept us moving. We couldn't be more pleased with the end result, and for your personal service throughout.”

“Your team did such a wonderful job for us on our “Program Highlights.” I know they went above and beyond to deliver by our due date and within our budget. Please extend to them our heartfelt thanks – especially since it was over the holidays when they probably would have liked more time with their families. And thank you for shepherding the project along and keeping Erica and me so closely informed of progress during those last critical days.”

“Hi, Rose. I know this was a big job with lots of moving parts – 250,000 copies addressed and mailed to dozens of zip codes PLUS boxed copies shipped to more than 50 addresses. Thank you so much for all that you did to make it a smooth process for us. I know it wasn’t a walk in the park! You’re a peach!”

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“The Year in Review looks phenomenal—great job as always! Thank you for making us look good and for working within our tight deadlines. And that’s why we wouldn’t trust this job to anyone else but Solo.”

“While operating in a segment and marketplace that are fraught with overcapacity and intense competition, Solo Printing has managed to make its slide of South Florida even hotter with a staple for business success.”

“Just wanted to take a moment to let you know all assets were received. Many thanks for all your support. They [brochures and flyers] look great - very good quality and service.”

“I find working with Solo to be an incredibly positive experience. They are very collaborative, do state-of-the-art printing and deliver on deadline. I publish in the Caribbean so it’s imperative that my publications get printed and on the boats in time each month to be in market on schedule and they always hit the mark. I highly recommend Michele and the whole Solo Printing team in Miami!”

"I LOVE working with Solo for so many reasons! Their quality is impeccable! They always meet our scheduling needs and any special requests I may have. They are the printer I can count on when in a crunch! And best of all, their customer service is top notch! They are hands down one of the top printers I work with. The team goes above and beyond when my teams or I have questions. They will take the time to teach, give recommendations on projects, and offer options. They are timely in quote turnaround time, production timing, and responding to any email requests I may have. When it comes to their products, their quality is consistently exceptional. It’s very clear they take pride in their work and value their partnerships. I could go on and on about Solo. So yes, I highly recommend them!"

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