DIRECT MAIL DIGITAL INTEGRATION

INTRODUCING… SP DIRECT!

If you’re struggling to quantify results and determine your ROI for your direct mail campaigns, we have the solution for your business.

SP Direct is Solo Printing’s direct mail digital integration platform that will provide our partners with the ability to pair standalone marketing services with their direct mail campaigns.

This marketing-based solution:

All of this is done by integrating digital platforms such as Google, Facebook, and Instagram with your direct mail campaign and target audience.

DID YOU KNOW? 80% of sales are made between the 8th and 12th contact with a prospect.

SP Direct aims to add an additional 8 to 16 touches to each direct mail recipient – increasing your results by multitudes.

By partnering the power of direct mail with an aligned marketing strategy, an omnichannel campaign will allow your marketing team to increase your company’s ROI by growing your brand visibility and attracting new prospects across all their personal devices.

We asked ourselves, “What are the most effective channels to integrate direct mail with that will produce the best, possible results for our clients?”

SP Direct uses 7 key marketing services that align with your direct mail campaign.

Socialmatch
Mail Tracking
Call Tracking
Informed Delivery®
Online Follow-up
Social Follow-up
Leadmatch

*Please note: Religious institutions, including catholic universities, are unable to use the Online Follow-up services of SP Direct due to privacy retargeting laws.

SOCIALMATCH

With SP Direct, our customers will be able to pre-match their mailing list to social media accounts and then we’ll deliver ads to those people before, during, and after their mailing. Turn a single mail piece impression into multiple impressions with the same target audience.

MAIL TRACKING

SP Direct offers more detailed Mail Tracking. It allows our customers to predict and know exactly when their mail pieces are projected to reach their audience’s mailboxes. With Mail Tracking, customers will also receive delivery confirmation down to the per piece level. That way you’ll be able to know the exact percentage of mail that has arrived and what is yet to be delivered. Our reporting platform is even synced with Google Maps. This will significantly boost new calls and online leads!

INFORMED DELIVERY®

SP Direct will give you the ability to pair your direct mail campaign with Informed Delivery®. This added service will increase impressions by adding a digital ride along image to your list audience’s gray scale mail piece scans that are already sent to their emails using USPS’s Informed Delivery®. This service helps increase traffic to your website before the mail recipient even sees the tangible direct mail piece in their mailbox.

CALL TRACKING

With Call Tracking, Solo will develop a local or toll-free number for your direct mail campaign. Every call that comes in through that number will then be tracked and recorded. Our customers who use the Call Tracking service will then receive full demographic data on who is calling in – name, address, phone number, device, gender, etc!

ONLINE FOLLOW UP

A direct mail piece directs prospects to your website. With our Online Follow-Up services, we will be able to retarget your website visitors with digital advertisements (that align with the creative and audience of your direct mail campaign) after they leave your website. With retargeting, the percentage of users who return and complete the conversion process increases to 26%! SP Direct will run these ads, then will use the SP Dashboard to report the number of unique visitors who came to your websites as well as the number of times the ad was viewed and clicked by the people on your follow-up audience list.

Social Media Follow-Up

SP Direct will also retarget your website visitors on Facebook and Instagram with the help of tailored campaign cookies that process audience data. Prospects will see your ad on their newsfeed from any device they log in to! Clients who use this service will have the ability to re-engage their website visitors by reaching them with multiple impressions on their Facebook and Instagram newsfeeds.

LeadMatch

Saving the best for last! With LeadMatch, you will receive a list of those who came to your website from your targeted mailing list and what actions those prospects took on your website. With this data, our clients will be able to create the perfect mailing list built off real data. LeadMatch even provides the ability to mail to unique website visitors who came to a website but were not on the original mailing list.

Allow Solo Printing to help you enhance the results of your direct mail campaigns by an average of 23-46% with SP Direct’s integrated direct mail marketing strategies.

Interested in SP Direct? Contact us for more information!

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WHAT PEOPLE SAY ABOUT US

TESTIMONIALS

“..the new issue is terrific. It was great fun opening the carton and smelling the fresh ink. More important, it looks great. The printing is top-notch, and it just feels good in my hands.”

“The Solo Team did an excellent job getting us started [with SP Direct]. It’s new to all of us and we heavily rely on Solo...Just looking at some of the results – it's phenomenal. And, the dashboard is amazing and so helpful. I’m able to visibly show the efforts and results of currently running campaigns to my boss and my internal team as well as our agency... I was going back in [to the dashboard] and tracking the mailing because that was something I’ve never had access to before. When I see the peak in the mail deliveries, I see a peak in my numbers.”

“Thank you so much for the beautiful calendars. I read every single quote, ran my hand over the varnishes, and snapped the edges to gauge the nice stock… As always, working with your team has been a true pleasure. I am so grateful for your knowledge, professionalism, and partnership…”

“We gathered 'round to inspect the precision of the print and finish (LOVE the emboss) and then had to crack down and get busy boxing them up and shipping them out. Without a doubt, Solo is the right partner for this kind of project, where our quality HAS to be reflected in the catalogs we distribute to our customers. Above all, we thank you and Deena for your personal attention to detail and follow-up throughout. We always knew that our job was a priority. Even when severe storms shut down half the country, you kept us moving. We couldn't be more pleased with the end result, and for your personal service throughout.”

“Your team did such a wonderful job for us on our “Program Highlights.” I know they went above and beyond to deliver by our due date and within our budget. Please extend to them our heartfelt thanks – especially since it was over the holidays when they probably would have liked more time with their families. And thank you for shepherding the project along and keeping Erica and me so closely informed of progress during those last critical days.”

“Hi, Rose. I know this was a big job with lots of moving parts – 250,000 copies addressed and mailed to dozens of zip codes PLUS boxed copies shipped to more than 50 addresses. Thank you so much for all that you did to make it a smooth process for us. I know it wasn’t a walk in the park! You’re a peach!”

“I would like to congratulate you on a great job. Our President Luis Sr. is very happy with the Anniversary Card. Thank you and have a blessed day,”

“The Year in Review looks phenomenal—great job as always! Thank you for making us look good and for working within our tight deadlines. And that’s why we wouldn’t trust this job to anyone else but Solo.”

“While operating in a segment and marketplace that are fraught with overcapacity and intense competition, Solo Printing has managed to make its slide of South Florida even hotter with a staple for business success.”

“Just wanted to take a moment to let you know all assets were received. Many thanks for all your support. They [brochures and flyers] look great - very good quality and service.”

“I find working with Solo to be an incredibly positive experience. They are very collaborative, do state-of-the-art printing and deliver on deadline. I publish in the Caribbean so it’s imperative that my publications get printed and on the boats in time each month to be in market on schedule and they always hit the mark. I highly recommend Michele and the whole Solo Printing team in Miami!”

"I LOVE working with Solo for so many reasons! Their quality is impeccable! They always meet our scheduling needs and any special requests I may have. They are the printer I can count on when in a crunch! And best of all, their customer service is top notch! They are hands down one of the top printers I work with. The team goes above and beyond when my teams or I have questions. They will take the time to teach, give recommendations on projects, and offer options. They are timely in quote turnaround time, production timing, and responding to any email requests I may have. When it comes to their products, their quality is consistently exceptional. It’s very clear they take pride in their work and value their partnerships. I could go on and on about Solo. So yes, I highly recommend them!"

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