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Printing Tips

🧠 Print & The Brain: Why Print Marketing Works Better Than You Think

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Print marketing continues to stand out—and science explains why. From stronger memory retention to emotional connection and trust, print activates the brain in ways digital simply can’t.  At Solo Printing, we’re not just printers—we’re strategic partners helping brands harness the power of neuroscience-backed print to get better results. Here’s what the science behind print says—and […]

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Turn Up the Heat: 5 Strategic Print Marketing Moves for Enterprise Brands This Summer

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Summer is more than a seasonal shift—it’s a strategic opportunity. While digital ad fatigue sets in and inboxes overflow, print marketing continues to deliver unmatched trust, engagement, and recall, especially for Fortune 500 brands that value long-term brand equity and measurable ROI.  According to a study by the Data & Marketing Association (DMA), direct mail

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Gearing Up for Summer 2025: Print Trends to Watch for the Next Quarter

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Summer 2025 is approaching fast! And with it, we’ll see new energy, fresh marketing opportunities, and hot trends that businesses are already embracing! As you plan your seasonal promotions and gear up for the second half of the year, smart, strategic print campaigns can help you stand out and connect meaningfully with your audience.  At

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Building a Sustainable Future: Solo Printing’s Commitment to Eco-Friendly Printing

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Honoring Earth Month: Our Commitment to a Greener Future      With Earth Month approaching, we are doubling down on our efforts to support sustainable printing practices. This month serves as a reminder of the importance of protecting our planet, and we’re encouraging businesses to choose eco-friendly printing solutions.  At Solo Printing, we recognize that

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What Four Decades Have Taught Us About Printing

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In February 2025, Solo Printing proudly celebrates 40 years of delivering high-quality printing services. Our journey has been one of innovation, dedication, and an unwavering commitment to our clients. Over these four decades, we’ve witnessed remarkable transformations in the printing industry. To honor this milestone, we’re sharing key lessons learned and how they can guide

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Celebrating 40 Years of Excellence: A Look Back and Forward with Solo Printing

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2025 marks a monumental milestone for Solo Printing—our 40th anniversary! While our official anniversary falls in August, we are thrilled to kick off the celebrations early. As we embark on this celebratory year, we’re filled with gratitude for our clients, employees, and community who have supported us throughout this incredible journey. From our humble beginnings

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Print Product Presentation: A Guide to Folding Types and Sizes for Maps, Brochures, and More 

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When it comes to creating the idea for your print campaign, the presentation of your materials matters. Whether you’re designing maps, brochures, or informational pamphlets, choosing the right fold can make a significant impact on how your content is perceived.   In this guide, we’ll explore common types of folds, sizes, and other important information

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Navigating the 2024 Postage Rate Increase: Maximizing Your Direct Mail ROI 

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As the digital landscape continues to evolve, one marketing channel remains steadfast in its effectiveness: direct mail. However, with the impending postage rate increase set for July 14, 2024, businesses must be proactive in understanding and adapting to these changes. At Solo Printing, we’re committed to helping our clients navigate this shifting terrain and maximize

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Mastering the Art of Preplanning: Setting the Stage for Q3 and Q4 Marketing Success 

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As we embrace the promise of warmer weather and blooming flowers, savvy businesses are already setting their sights on the latter half of the year.   In the world of commercial printing, strategic preplanning is the key to executing successful marketing campaigns and staying ahead of the competition.   Join us as we dive into the importance

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The Hidden Artistry of Commercial Printing: Unveiling the Beauty in Everyday Print Products

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At Solo Printing, we’re embarking on a journey this April to dive deep into the captivating world of commercial printing. While magazines, catalogs, booklets, brochures, postcards, and mailers might appear as ordinary printed materials, within each lies a world of artistry waiting to be uncovered. Join us as we celebrate the meticulous craftsmanship and creative

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Solo Printing is a provider of superior color lithography and is one of the nation’s largest minority-owned companies, servicing the United States and the Caribbean. From state-of-the-art prepress to the finest web and sheet-fed printing, Solo is well equipped to meet your printing needs.

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