Jackie Gonzalez

As summer begins, many businesses are focused on immediate promotions and mid-year initiatives. But for companies that rely on print marketing, now is actually the time to begin planning for the second half of the year.  Unlike digital marketing, high-quality print campaigns require strategy, production planning, data preparation, inventory coordination, mailing timelines, and distribution logistics. The brands […]

The Print Features That Make Your Marketing Stand Out    When people think about printing, they usually focus on design, colors, and messaging. But what often gets overlooked is what happens after the piece is printed.  Print finishing, things like shrink wrapping, die-cutting, and UV coating, can completely transform how your materials are perceived, handled, and delivered. The finishings aren’t just add-ons. They’re strategic tools that

Every year, commercial printing trend articles focus on what might happen next.  On the production floor, the focus is different. The work is about orders, deadlines, files, and real-world constraints. As 2026 approaches, the most meaningful changes in commercial printing are not dramatic or flashy. They are practical shifts in how print buyers work, what

A December Spotlight from Solo Printing As the year comes to a close, Solo Printing is highlighting the continued strength and relevance of direct mail in today’s marketing landscape.   While digital channels grow more crowded each year, direct mail remains one of the most trusted, high-impact ways to reach consumers. In this December feature,

September is the turning point of the year for businesses—it’s the time to start planning and producing marketing materials that will make a lasting impression through Q4. From trade shows and fundraising events to holiday campaigns and end-of-year initiatives, print remains one of the most powerful ways to connect with your audience. At Solo Printing,