Jackie Gonzalez

How To Stay Relevant and Boost Customer Retention in 2023 

It’s time to start planning your marketing strategy for 2023 as the new year draws near. We’ve created a blog post with proven, successful suggestions that will help you beat out the competition, stay relevant, and boost customer retention in 2023!  It’s most important to note that your company needs to be driven by a […]

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How to Create Successful Holiday Marketing & 2023 Marketing Campaign Strategies 

Have you started preplanning your holiday direct mail campaign?  🎁🎉☃️  We’ve got you. (And your paper selection.)  👏   Are you looking to automate your business’s print and mailing needs?    We’ve got a solution for that. 👍  Do you need a print partner that understands your individual business needs?   We’re here for you.

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Solo Printing: Always Moving Forward 

Solo Printing is a national, award-winning commercial printing service provider whose purpose is to empower brands and bring an unparalleled worry-free experience to every business from beginning to end, 365 sunny days a year, 24-hours-day!  It is our vision to excel as the nation’s most trusted leading provider in the printing industry by giving our

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Email vs. Direct Mail: What Method Works Best for Your Customer? 📨

Let’s open the discussion between the long-time debate of direct mail versus email and when to use each.  There is a lot of debate and controversy surrounding the topics of email marketing versus direct mail marketing. This article will help to shed some light on some of these differences, as well as their pros and

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Bringing Sustainability to the Forefront: Solo Partners with One Tree Planted to Plant Trees for Every Job Sold. 

At Solo Printing, we stand behind our mission to be a socially responsible “green” printer. Our company and its employees are committed to the promotion of sustainable forestry practices. It understands that the health, biodiversity and regeneration of our planet’s forests depend on the ethical harvesting of precious natural resources.  The print industry can have

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How to Pivot Your Print Marketing Plan in Response to the Global Paper Shortage

Companies with upcoming print marketing plans and direct mail campaigns should consider pivoting their strategies to ensure they don’t miss out on deadlines or new customers.   What Is the Global Paper Shortage?  The global paper shortage is primarily the aftermath of several paper mills switching machinery from coated and uncoated paper production to packaging

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Shining A Light on The Power of Offset Printing 

Solo Printing LLC – April 1, 2022 The History on Offset Printing  In 1875, Robert Barclay patented the first rotary offset lithography printing press.   Barclay used the founding principles of mid-nineteenth-century transfer printing technology to build an offset press that used a cylinder wrapped in chemically treated cardboard that could then transfer a printed image

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How to Use Storytelling to Boost Your Brand’s Awareness

What is Storytelling?  “Storytelling marketing” refers to the use of building a story to convey a brand’s overall campaign message. The goal of the storyline is to make the spectator feel something that will motivate them to act on your brand’s call to action. For example, using an inspiring fitness success story to get viewers to

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die cutting

Take Your Marketing Material to the Next Level in 2022 with Die-Cutting and Special Finishing

Die cutting and custom printing services have been identified as critical drivers of direct mail marketing by top marketers. Die-cut shapes are attention grabbing and help to enhance direct mail campaigns because they improve lasting impressions. Physical Print ads require 21% less cognitive effort to read, process, and remember than digital ads. (R.C. Brayshaw, 2020)

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