Solo Printing is a national, award-winning commercial printing service provider whose purpose is to empower brands and bring an unparalleled worry-free experience to every business from beginning to end, 365 sunny days a year, 24-hours-day! It is our vision to excel as the nation’s most trusted leading provider in the printing industry by giving our […]
Solo Printing: Always Moving Forward Read More »
Let’s open the discussion between the long-time debate of direct mail versus email and when to use each. There is a lot of debate and controversy surrounding the topics of email marketing versus direct mail marketing. This article will help to shed some light on some of these differences, as well as their pros and
Email vs. Direct Mail: What Method Works Best for Your Customer? 📨 Read More »
At Solo Printing, we stand behind our mission to be a socially responsible “green” printer. Our company and its employees are committed to the promotion of sustainable forestry practices. It understands that the health, biodiversity and regeneration of our planet’s forests depend on the ethical harvesting of precious natural resources. The print industry can have
At Solo Printing, we recognize that our greatest achievement is our employees. We would not be where we are without their hard work and dedication – day in and day out. In this blog post, we will talk about brothers, Luis and Jonathan, who started working at Solo Printing over a decade ago. Learn how
Growth at Solo: The Story of Brothers, Luis and Jonathan. Read More »
Companies with upcoming print marketing plans and direct mail campaigns should consider pivoting their strategies to ensure they don’t miss out on deadlines or new customers. What Is the Global Paper Shortage? The global paper shortage is primarily the aftermath of several paper mills switching machinery from coated and uncoated paper production to packaging
How to Pivot Your Print Marketing Plan in Response to the Global Paper Shortage Read More »
Solo Printing LLC – April 1, 2022 The History on Offset Printing In 1875, Robert Barclay patented the first rotary offset lithography printing press. Barclay used the founding principles of mid-nineteenth-century transfer printing technology to build an offset press that used a cylinder wrapped in chemically treated cardboard that could then transfer a printed image
Shining A Light on The Power of Offset Printing Read More »
What is Storytelling? “Storytelling marketing” refers to the use of building a story to convey a brand’s overall campaign message. The goal of the storyline is to make the spectator feel something that will motivate them to act on your brand’s call to action. For example, using an inspiring fitness success story to get viewers to
How to Use Storytelling to Boost Your Brand’s Awareness Read More »
Die cutting and custom printing services have been identified as critical drivers of direct mail marketing by top marketers. Die-cut shapes are attention grabbing and help to enhance direct mail campaigns because they improve lasting impressions. Physical Print ads require 21% less cognitive effort to read, process, and remember than digital ads. (R.C. Brayshaw, 2020)
It’s officially the new year which means it’s time to refresh on our resolutions! Print resolutions that is. When it comes time to send your print files to a commercial print provider, you’ll first want to ensure that your file has the best quality and image resolution available before it goes to the press.
Let’s Talk Resolutions: Print Resolution, Image Size, and Quality. Read More »
“For leaders who thrive on certainty, the past two years have been anything but predictable.” – Devin Banerjee, Editor at LinkedIn Print is a widely used marketing tool that benefits all those in small businesses to major corporations and across all industries. As we look to 2022 and beyond, commercial printing is expected to see consistent growth despite the rise of digital advertising and shortages of
It’s officially 2022. Here’s what we can expect from the print marketing world. Read More »
Solo Printing is a provider of superior color lithography and is one of the nation’s largest minority-owned companies, servicing the United States and the Caribbean. From state-of-the-art prepress to the finest web and sheet-fed printing, Solo is well equipped to meet your printing needs.
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