Driving Efficiency and Excellence in Print Production
After 40 years, our team here at Solo Printing is constantly seeking ways to enhance our printing processes, ensuring efficiency, precision, and superior quality for our clients.
As we move into March, we are focusing on how innovation in technology and process improvements helps us deliver exceptional print solutions while maintaining a commitment to sustainability and cost-effectiveness.
Investing in Advanced Printing Technology
One of the key factors in our ability to provide high-quality print products efficiently is our investment in state-of-the-art printing technology.
Offset Printing
Our Komori presses, equipped with LED, UV, and IR curing technology, not only enhance production speed and quality but also support our sustainability initiatives by reducing energy consumption and waste. These presses allow us to offer vibrant, durable, and precise prints while minimizing environmental impact.
The Komori’s offer unparalleled quality and versatility with a full array of in-line folding and sheeting options, auto plate, close loop color, in-line aqueous and gluing, allowing many products to be printed and assembled in one quick operation—saving time and money. Solo Printing has consistent, high-quality printing, and advanced interface systems to shorten the production time, which makes for an efficient operation.
Muller Martini Alegro Perfect Binders
In 2023, Solo Printing’s invested in not only one but two Muller Martini Alegro perfect binding lines! We continue to make investments to better our company and our offerings to our clients. Because at the end of the day, our customers deserve a provider that strives to be the best it can be.
“This will increase Solo’s output capacity, while providing the added security of redundant production systems for future growth opportunities.”
These new binding lines, which can bind 7,000 books per hour and have fully automated servo-controlled functionality and the best quality-control tools, will take the place of an old one. Moreover, one of the lines has PUR binding capabilities, including vision control to guarantee consistent and high-quality glue.
Because of its cutting-edge drive and control technologies, the Alegro ideal binder satisfies the strict requirements in offset and digital printing in print runs of all sizes. The extremely adaptable machine architecture enables quick configuration changes for the successful management of nearly all production requirements, which can now vary as frequently as once per hour. In addition to ensuring incredibly fast processing times and incomparable production costs for books, separate drives, replicable order data, and integration options also provide greater space for future production.
Today, we are proud to produce brochures, catalogs, mailers and publications—along with a full range of general commercial printing products—in a 180,000-square-foot facility. We now have over 150 highly trained, dedicated employees.
As a significant supplier to many of the Fortune 500 and Fortune 1000 firms in the country, Solo keeps investing in cutting-edge technology to assist them fulfill the expanding needs of its clients.
“When it comes to equipment purchases, we only partner with the top companies in the industry, which is why we have partnered with Muller Martini for over 30 years. Muller’s continued innovation in equipment support services are second to none in the print industry. They are a vital part to our continued success” says VP of Sales, Robert Hernandez.
Our expanding position in sectors like healthcare, retail, hotels, and financial institutions is thanks in large part to Solo’s reputation as a forward-thinking supplier of print and print services.
Digital Printing Department
Solo Printing invested in digital printing to provide clients with high-quality, cost-effective solutions for short-run and variable data projects. With advanced presses like the Xerox® 1000i, Xerox Iridesse, and Kyocera TASKalfa PRO 15000c, we deliver vibrant colors, quick turnarounds, and personalized print options to meet the evolving needs of modern businesses.
Digital Printing is the ideal solution for small to medium sized print runs that require quick turnaround times. Solo’s digital quality rivals that of offset with virtually no setup costs. Digital Printing is also a perfect solution for jobs requiring variable data to add personalized messaging and unique versions.
Variable Data Printing
If each piece requires a unique image, code, name or address, digital printing is the route to go. This is called Variable Data Printing, (VDP).
Variable data printing in direct mail marketing increases response rates by up to 500% by allowing businesses to personalize content with names, images, and offers tailored to each recipient, making campaigns more relevant and engaging.
Investing in Digital Presses
The Xerox Iridesse Production Press combines the value of highly automated, agile digital production with exceptional image quality, making it easier to unleash the potential of print and achieve remarkably brilliant results.
Outstanding quality begins with vibrant four-color printing. The Iridesse™ stands out for its remarkable CMYK excellence, making it an ideal choice for various digital projects. Thanks to advanced technologies that significantly enhance image quality, such as the leading-edge Ultra HD Resolution, a new low-gloss small particle toner, and xerographic improvements, you can tackle more short-run, quick-turnaround tasks without compromising.
In 2022, Solo Printing invested in a Kyocera Press, also known as the Kyocera TASKalfa PRO 15000c. The Kyocera press is a four-color VDP system, cut-sheet printer that provides efficiency, adaptability, and consistency within Solo’s production print and mail environment.
It works advantageously for full color printing of transactional, trans-promotional and other customer communications while remaining cost-effective for our customers.
This is a great press for the printing of invoices, sensitive financial data, transactional push messages, and even vote-by-mail ballot printing! This is because the press is ideal for operations that use monochrome or color toner printing technology.
This press can best benefit clients with monthly print volumes in the 250,000 to 1+ million impression range. They can expect quality, consistent print products at the most cost-effective price.
Streamlining Mailing and Fulfillment Services
In addition to print production, we are continuously refining our mailing and fulfillment services.
Direct mail continues to be one of the most effective marketing channels, delivering impressive returns on investment. According to the Data & Marketing Association (DMA), direct mail boasts a response rate of 4.9% for prospect lists and 9% for house lists, significantly higher than email’s average response rate of 1%. Additionally, research shows that direct mail has a median ROI of 29%, making it competitive with digital channels like paid search (23%) and online display ads (16%).
Consumers also engage more with physical mail—75% of people can recall a brand after receiving direct mail, compared to just 44% for digital ads. With high engagement rates and strong ROI, direct mail remains a powerful tool for businesses looking to drive conversions and customer loyalty.
With an increasing demand for direct mail campaigns, Solo’s in-house mailing capabilities provide a seamless and cost-effective solution for businesses looking to reach their audience efficiently. By integrating streamlined workflows and cutting-edge logistics, we ensure that our clients’ printed materials are delivered accurately and on time.
Enhancing Customer Experience Through Innovation
At Solo Printing, we go beyond technology and process improvements—we prioritize our customers at every step. With personalized service, fast turnaround times, and tailored print solutions, we ensure every project meets the highest standards.
Our experienced team collaborates closely with clients to understand their unique needs, providing custom print solutions that align with their marketing and business goals. As a family-owned company with 40 years of expertise, we take pride in delivering quality, reliability, and a seamless experience from start to finish.
Looking Ahead
As we continue to refine and optimize our printing and mailing services, Solo Printing remains dedicated to delivering high-quality, efficient, and sustainable print solutions. Whether you need commercial printing, direct mail services, or fulfillment solutions, our team is ready to support your business with cutting-edge technology and expertise.
Stay connected with us on LinkedIn for updates, insights, and industry trends. Here’s to a successful and innovative March at Solo Printing!
