At Solo Printing, we recognize that our greatest achievement is our employees. We would not be where we are without their hard work and dedication – day in and day out. In this blog post, we will talk about brothers, Luis and Jonathan, who started working at Solo Printing over a decade ago. Learn how […]
Growth at Solo: The Story of Brothers, Luis and Jonathan. Read More »
Companies with upcoming print marketing plans and direct mail campaigns should consider pivoting their strategies to ensure they don’t miss out on deadlines or new customers. What Is the Global Paper Shortage? The global paper shortage is primarily the aftermath of several paper mills switching machinery from coated and uncoated paper production to packaging
How to Pivot Your Print Marketing Plan in Response to the Global Paper Shortage Read More »
Solo Printing LLC – April 1, 2022 The History on Offset Printing In 1875, Robert Barclay patented the first rotary offset lithography printing press. Barclay used the founding principles of mid-nineteenth-century transfer printing technology to build an offset press that used a cylinder wrapped in chemically treated cardboard that could then transfer a printed image
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What is Storytelling? “Storytelling marketing” refers to the use of building a story to convey a brand’s overall campaign message. The goal of the storyline is to make the spectator feel something that will motivate them to act on your brand’s call to action. For example, using an inspiring fitness success story to get viewers to
How to Use Storytelling to Boost Your Brand’s Awareness Read More »
Die cutting and custom printing services have been identified as critical drivers of direct mail marketing by top marketers. Die-cut shapes are attention grabbing and help to enhance direct mail campaigns because they improve lasting impressions. Physical Print ads require 21% less cognitive effort to read, process, and remember than digital ads. (R.C. Brayshaw, 2020)
It’s officially the new year which means it’s time to refresh on our resolutions! Print resolutions that is. When it comes time to send your print files to a commercial print provider, you’ll first want to ensure that your file has the best quality and image resolution available before it goes to the press.
Let’s Talk Resolutions: Print Resolution, Image Size, and Quality. Read More »
“For leaders who thrive on certainty, the past two years have been anything but predictable.” – Devin Banerjee, Editor at LinkedIn Print is a widely used marketing tool that benefits all those in small businesses to major corporations and across all industries. As we look to 2022 and beyond, commercial printing is expected to see consistent growth despite the rise of digital advertising and shortages of
It’s officially 2022. Here’s what we can expect from the print marketing world. Read More »
You see them everywhere. Gas stations, newsstands, book stores, your doctor’s office, your bathroom. Magazines are an essential part of our everyday life – whether we notice them or not! Magazines serve to provide us with information on entertainment, news, fashion, politics, and so much more. They provide us with insight into the current trends and issues going
Here’s What You Need to Know about Magazine Printing Read More »
Over the last two years, the news has centered around the ever-troubling unemployment rates as well as “The Great Resignation.” This blog will show you how to attract new hires for your business during the holiday season. Millions of workers around the United States are quitting low paying positions in search of something better. New postings on job listing websites have sky-rocketed! Sites,
Use Print Marketing to Garner New Seasonal Hires for Your Business Read More »
In early October, Facebook experienced a major outage that caused the platform to crash, affecting billions of users worldwide. A circumstance like this creates numerous issues for businesses with running advertisements or scheduled postings. Money is being wasted and their content is going unseen. Businesses are also experiencing drastic changes in Facebook’s digital advertising capabilities due to the changes to Apple’s
Solo Printing is a provider of superior color lithography and is one of the nation’s largest minority-owned companies, servicing the United States and the Caribbean. From state-of-the-art prepress to the finest web and sheet-fed printing, Solo is well equipped to meet your printing needs.
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