Jackie Gonzalez, Author at Commercial Printing Company in Florida

What Retailers Should Know as they Prepare for Holiday Marketing Initiatives in 2021

LINGERING EFFECTS OF COVID-19 THAT WILL IMPACT RETAILERS’ HOLIDAY STRATEGIES IN 2021 This year, marketing mail postage prices will increase by an average of 6.5 percent for letters and 8.8 percent for flats. Paper prices are also rising across the board. 😱 (We know…it sounds scary, but this article is here to help!) The USPS stated earlier this week that they will be […]

What Retailers Should Know as they Prepare for Holiday Marketing Initiatives in 2021 Read More »

Top Things to Know About Paper Stocks & Paper Weight for Print Marketing

To help you better understand which paper stock and paper weight works best for your design, we put together a detailed list of key paper terms that you can bookmark and refer to for all your print marketing needs! The type of paper you use is just as crucial as the actual design of your print marketing piece. Coordinating your paper stock and design

Top Things to Know About Paper Stocks & Paper Weight for Print Marketing Read More »

8 Ways To Better Reach Your Customers in 2021 & Beyond

Leave a Comment / Printing Tips, Uncategorized / Jackie Gonzalez

Are you searching for new, creative ways to connect with your customers? Think PRINT! In this blog post, you’ll discover how to better reach new customers and establish customer loyalty. In today’s world of social distancing, remote offices, and virtual meetings, a company’s printed marketing material provides a physical link between people and a brand

8 Ways To Better Reach Your Customers in 2021 & Beyond Read More »

USPS Requests Postage Rate Increases In 2021 (Updated July 26, 2021)

Leave a Comment / Industry News, Uncategorized / Jackie Gonzalez

In May, USPS applied for increases in the postage rates of first-class letters, postcards, newspapers, certified mail, and a few other services used by the Postal Regulatory Commission. *UPDATED* This request was approved and will take affect August 29th, 2021. Therefore, our direct mail clients will begin experiencing price adjustments for first-class mail, package services, and other special services

USPS Requests Postage Rate Increases In 2021 (Updated July 26, 2021) Read More »

What is the G7 Master Certification and Why Does It Matter to Commercial Printing Companies?

Leave a Comment / Certifications, Commercial Printing, Uncategorized / Jackie Gonzalez

WHAT IS G7? The G7 Master Certification is Idealliance’s industry-leading collection of requirements for achieving visual consistency across all print processes around the world. Idealliance G7 Master Facility Qualification is a three-level compliance program which includes a G7 Grayscale Compliance, a G7 Targeted Compliance, and a G7 Colorspace Compliance. In order to have your facility credited with the certification, it must

What is the G7 Master Certification and Why Does It Matter to Commercial Printing Companies? Read More »

An Introduction to SP Direct: Improving the Effectiveness of Your Direct Mail Campaign By Integrating Digital Marketing Services

Blog / Jackie Gonzalez

DIRECT MAIL WORKS. WE CAN PROVE IT. Many marketing professionals believe that the height of direct mail is behind us. As key industry leaders in commercial printing, we strongly disagree. It should be noted, the United States Postal Service strongly believes that the potential and innovation of direct mail is still unmatched. At this time,

An Introduction to SP Direct: Improving the Effectiveness of Your Direct Mail Campaign By Integrating Digital Marketing Services Read More »

How Commercial Printing Makes Its Mark In A Digital World

Industry News, Printing Tips / Jackie Gonzalez

If you scroll through Instagram or Facebook, how many ads do you stumble upon? 50? 75? 100 digital advertisements a day? Consumers are seeing a high increase in digital advertisements. Now, it’s significantly harder to remember any specific content actually showcased within digital ads. Let’s name just a few digital marketing disadvantages. Over-saturation of digital

How Commercial Printing Makes Its Mark In A Digital World Read More »

Digital Printing vs. Offset Printing

Commercial Printing, Digital Printing, Printing Tips / Jackie Gonzalez

Are you new to the logistics of direct marketing? You might find yourself asking: “What is the difference between digital printing and offset printing?” and “How is the difference between these two printing services going to affect my business’s direct marketing pieces?” From deciphering paperweight conversions to selecting the right finish for your product, a

Digital Printing vs. Offset Printing Read More »

The Print Industry Is Getting Back on Track in 2021

Commercial Printing, Digital Printing, Industry News, Printing Tips, Sustainable Printing / Jackie Gonzalez

(December 2020) As we all know, 2020 has been responsible for a substantial amount of impending issues across the printing industry and the print market. Issues caused by the serious economic downturn brought upon by COVID-19. From small print shops to commercial printing companies, hundreds have been forced to close their doors. Only a select

The Print Industry Is Getting Back on Track in 2021 Read More »

‘Tis the season to drive holiday sales! Do you have your direct marketing plan printed and ready for the holidays?

Commercial Printing, Digital Printing, Printing Tips / Jackie Gonzalez

The holiday season is right around the corner. With holidays like Black Friday, Small Business Saturday, Cyber Monday, and Christmas quickly approaching, companies should begin getting their incentives tangibly in front of their ideal consumers. Did you know that quarter 3 and 4 tend to have the highest engagement and responses when it comes to

‘Tis the season to drive holiday sales! Do you have your direct marketing plan printed and ready for the holidays? Read More »

800.325.0118

Contact Us: 800.325.0118

Jackie Gonzalez