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The Ultimate Guide To Print Marketing
Learn how to develop a successful print marketing strategy that increases brand visibility and ROI by reaching the right audience for your company. Your current
What Retailers Should Know as they Prepare for Holiday Marketing Initiatives in 2021
LINGERING EFFECTS OF COVID-19 THAT WILL IMPACT RETAILERS’ HOLIDAY STRATEGIES IN 2021 This year, marketing mail postage prices will increase by an average of 6.5 percent for letters and 8.8 percent for
Top Things to Know About Paper Stocks & Paper Weight for Print Marketing
To help you better understand which paper stock and paper weight works best for your design, we put together a detailed list of key paper terms that you can bookmark and refer to for
8 Ways To Better Reach Your Customers in 2021 & Beyond
Are you searching for new, creative ways to connect with your customers? Think PRINT! In this blog post, you’ll discover how to better reach new
USPS Requests Postage Rate Increases In 2021 (Updated July 26, 2021)
In May, USPS applied for increases in the postage rates of first-class letters, postcards, newspapers, certified mail, and a few other services used by the
What is the G7 Master Certification and Why Does It Matter to Commercial Printing Companies?
WHAT IS G7? The G7 Master Certification is Idealliance’s industry-leading collection of requirements for achieving visual consistency across all print processes around the world. Idealliance G7 Master Facility
Print Industry News: Paper Stock Shortage Cause Global Price Increases
A few months ago, the United States faced an enormous shortage of demand for goods and services, which many believed would threaten and prolong the
An Introduction to SP Direct: Improving the Effectiveness of Your Direct Mail Campaign By Integrating Digital Marketing Services
DIRECT MAIL WORKS. WE CAN PROVE IT. Many marketing professionals believe that the height of direct mail is behind us. As key industry leaders in
How Commercial Printing Makes Its Mark In A Digital World
If you scroll through Instagram or Facebook, how many ads do you stumble upon? 50? 75? 100 digital advertisements a day? Consumers are seeing a
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