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Commercial Printing

Why Your Business May Want to Switch from Facebook Digital Advertising to Direct Mail Campaigning

Leave a Comment / Blog, Commercial Printing, Printing Tips /

In early October, Facebook experienced a major outage that caused the platform to crash, affecting billions of users worldwide. A circumstance like this creates numerous issues for businesses with running advertisements or scheduled postings. Money is being wasted and their content is going unseen.  Businesses are also experiencing drastic changes in Facebook’s digital advertising capabilities due to the changes to Apple’s […]

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Guide To Print Marketing

The Ultimate Guide To Print Marketing

Leave a Comment / Commercial Printing, Printing Tips /

Learn how to develop a successful print marketing strategy that increases brand visibility and ROI by reaching the right audience for your company. Your current customers and target audience members only want to hear from your business in a way that feels engaging and worth their time. We recognize that digital ads can be disruptive and are frequently ignored. If

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What Retailers Should Know as they Prepare for Holiday Marketing Initiatives in 2021

Leave a Comment / Commercial Printing, Printing Tips /

LINGERING EFFECTS OF COVID-19 THAT WILL IMPACT RETAILERS’ HOLIDAY STRATEGIES IN 2021  This year, marketing mail postage prices will increase by an average of 6.5 percent for letters and 8.8 percent for flats. Paper prices are also rising across the board. đŸ˜± (We know…it sounds scary, but this article is here to help!)  The USPS stated earlier this week that they will be

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Top Things to Know About Paper Stocks & Paper Weight for Print Marketing

Leave a Comment / Commercial Printing, Printing Tips /

To help you better understand which paper stock and paper weight works best for your design, we put together a detailed list of key paper terms that you can bookmark and refer to for all your print marketing needs!   The type of paper you use is just as crucial as the actual design of your print marketing piece. Coordinating your paper stock and design

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What is the G7 Master Certification and Why Does It Matter to Commercial Printing Companies?

Leave a Comment / Certifications, Commercial Printing, Uncategorized /

WHAT IS G7?   The G7 Master Certification is Idealliance’s industry-leading collection of requirements for achieving visual consistency across all print processes around the world.   Idealliance G7 Master Facility Qualification is a three-level compliance program which includes a G7 Grayscale Compliance, a G7 Targeted Compliance, and a G7 Colorspace Compliance. In order to have your facility credited with the certification, it must

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Digital Printing vs. Offset Printing

Commercial Printing, Digital Printing, Printing Tips /

Are you new to the logistics of direct marketing? You might find yourself asking: “What is the difference between digital printing and offset printing?” and “How is the difference between these two printing services going to affect my business’s direct marketing pieces?”  From deciphering paperweight conversions to selecting the right finish for your product, a

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The Print Industry Is Getting Back on Track in 2021

Commercial Printing, Digital Printing, Industry News, Printing Tips, Sustainable Printing /

(December 2020) As we all know, 2020 has been responsible for a substantial amount of impending issues across the printing industry and the print market. Issues caused by the serious economic downturn brought upon by COVID-19. From small print shops to commercial printing companies, hundreds have been forced to close their doors. Only a select

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‘Tis the season to drive holiday sales! Do you have your direct marketing plan printed and ready for the holidays?

Commercial Printing, Digital Printing, Printing Tips /

The holiday season is right around the corner. With holidays like Black Friday, Small Business Saturday, Cyber Monday, and Christmas quickly approaching, companies should begin getting their incentives tangibly in front of their ideal consumers. Did you know that quarter 3 and 4 tend to have the highest engagement and responses when it comes to

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The economy is reopening. How are you reaching your customers after COVID-19?

Commercial Printing, Printing Tips /

As large and small companies reopen across Florida and the rest of the United States, it is important to re-strategize your marketing plan in order to get your customers back in the know. It’s time to get busy – it’s time to print.   In this blog post, we will offer several tips to attract

The economy is reopening. How are you reaching your customers after COVID-19? Read More »

Solo Printing is a provider of superior color lithography and is one of the nation’s largest minority-owned companies, servicing the United States and the Caribbean. From state-of-the-art prepress to the finest web and sheet-fed printing, Solo is well equipped to meet your printing needs.

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