Industry News

Navigating the 2024 Postage Rate Increase: Maximizing Your Direct Mail ROI 

As the digital landscape continues to evolve, one marketing channel remains steadfast in its effectiveness: direct mail. However, with the impending postage rate increase set for July 14, 2024, businesses must be proactive in understanding and adapting to these changes. At Solo Printing, we’re committed to helping our clients navigate this shifting terrain and maximize […]

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Mastering the Art of Preplanning: Setting the Stage for Q3 and Q4 Marketing Success 

As we embrace the promise of warmer weather and blooming flowers, savvy businesses are already setting their sights on the latter half of the year.   In the world of commercial printing, strategic preplanning is the key to executing successful marketing campaigns and staying ahead of the competition.   Join us as we dive into the importance

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The Hidden Artistry of Commercial Printing: Unveiling the Beauty in Everyday Print Products

At Solo Printing, we’re embarking on a journey this April to dive deep into the captivating world of commercial printing. While magazines, catalogs, booklets, brochures, postcards, and mailers might appear as ordinary printed materials, within each lies a world of artistry waiting to be uncovered. Join us as we celebrate the meticulous craftsmanship and creative

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Celebrating Print Herstory Month:  Honoring Women in the Print Industry 

March is the month to celebrate the rich history and contributions of the women in our lives and also in the print industry. Girls Who Print created Print Herstory Month, which is observed throughout March, to shine a spotlight on the remarkable achievements of women who have made significant strides in shaping the world of

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Maximizing Impact: Unleashing Success with Variable Data Printing for Direct Mail Marketing 

In the fast-paced world of B2C marketing, staying at the forefront of innovation is key to delivering impactful and personalized marketing materials to customers.   As we step into February of 2024, we’re excited to unveil the untapped potential of Variable Data Printing (VDP) and how it can revolutionize your print marketing strategy.   Variable Data

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Unfolding Your 2024 Strategy: Print Marketing Industry Trends for the New Year! 

Within the commercial printing industry, 2024 promises a variety of captivating trends that will redefine the landscape, blending innovation with sustainability and technology.  In this blog post, we will dive into the predicted trends that are set to revolutionize the printing industry this year:  According to Smithers’ latest market report, ‘The Future of Global Printing

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Fall into Success: Leveraging High-Volume Printing for Year-End Promotions 

It’s that time again! Make customers fall for your business with beautiful year-end print marketing campaigns. As we embrace fall, businesses are presented with a prime opportunity to boost their year-end sales and engage with their audience effectively.   High-volume printing services offer a powerful means to create impactful marketing materials like magazines, booklets, catalogs, postcards,

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Growth at Solo: The Story of Luis Fiallos

“I’ve always loved printing. There is a sort of artistry to it and certainly what I do love is that it never becomes monotonous. Technology always keeps evolving so you have to learn something new.”   Luis Fiallos, Prepress Manager Luis Fiallos is the Prepress Manager at Solo Printing. This position is an integral part of

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Solo Printing Acquires Two Muller Martini Alegro Perfect Binding Lines

“This will increase Solo’s output capacity, while providing the added security of redundant production systems for future growth opportunities.”  We are so excited for 2023 and our new acquisition of not only one but two Muller Martini Alegro perfect binding lines! We continue to make investments to better our company and our offerings to our

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Solo Printing: Always Moving Forward 

Solo Printing is a national, award-winning commercial printing service provider whose purpose is to empower brands and bring an unparalleled worry-free experience to every business from beginning to end, 365 sunny days a year, 24-hours-day!  It is our vision to excel as the nation’s most trusted leading provider in the printing industry by giving our

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