What is Storytelling? “Storytelling marketing” refers to the use of building a story to convey a brand’s overall campaign message. The goal of the storyline is to make the spectator feel something that will motivate them to act on your brand’s call to action. For example, using an inspiring fitness success story to get viewers to […]
How to Use Storytelling to Boost Your Brand’s Awareness Read More »
“For leaders who thrive on certainty, the past two years have been anything but predictable.” – Devin Banerjee, Editor at LinkedIn Print is a widely used marketing tool that benefits all those in small businesses to major corporations and across all industries. As we look to 2022 and beyond, commercial printing is expected to see consistent growth despite the rise of digital advertising and shortages of
It’s officially 2022. Here’s what we can expect from the print marketing world. Read More »
You see them everywhere. Gas stations, newsstands, book stores, your doctor’s office, your bathroom. Magazines are an essential part of our everyday life – whether we notice them or not! Magazines serve to provide us with information on entertainment, news, fashion, politics, and so much more. They provide us with insight into the current trends and issues going
Here’s What You Need to Know about Magazine Printing Read More »
Direct mail is a popular channel among marketers because of its proven ability to generate repeat business and increase customer retention. On average, repeat customers spend 33% more than new customers! Direct mail is also capable of helping your business turn new, one-time purchasers into loyal customers who not only consistently buy from your business but also provide word-of-mouth referrals. According to research published on AllBusiness.com, happy consumers tell an average of nine other people about their excellent experience with
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USPS’s latest promotion will help you save on postage until November 30th! Business mailers can run an “interactive campaign” that allows users to digitally preview their household mail and manage packages arriving soon via email. Incorporate colorful and interactive campaign elements to enhance and extend the mail moment for consumers, thus reaching their target audiences on
Save Money on Mailing Postage Rates with USPS’s Current ID Promotion Read More »
Are you searching for new, creative ways to connect with your customers? Think PRINT! In this blog post, you’ll discover how to better reach new customers and establish customer loyalty. In today’s world of social distancing, remote offices, and virtual meetings, a company’s printed marketing material provides a physical link between people and a brand
8 Ways To Better Reach Your Customers in 2021 & Beyond Read More »
In May, USPS applied for increases in the postage rates of first-class letters, postcards, newspapers, certified mail, and a few other services used by the Postal Regulatory Commission. *UPDATED* This request was approved and will take affect August 29th, 2021. Therefore, our direct mail clients will begin experiencing price adjustments for first-class mail, package services, and other special services
USPS Requests Postage Rate Increases In 2021 (Updated July 26, 2021) Read More »
WHAT IS G7? The G7 Master Certification is Idealliance’s industry-leading collection of requirements for achieving visual consistency across all print processes around the world. Idealliance G7 Master Facility Qualification is a three-level compliance program which includes a G7 Grayscale Compliance, a G7 Targeted Compliance, and a G7 Colorspace Compliance. In order to have your facility credited with the certification, it must
Solo Printing is a provider of superior color lithography and is one of the nation’s largest minority-owned companies, servicing the United States and the Caribbean. From state-of-the-art prepress to the finest web and sheet-fed printing, Solo is well equipped to meet your printing needs.
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