Summer 2025 is approaching fast! And with it, we’ll see new energy, fresh marketing opportunities, and hot trends that businesses are already embracing! As you plan your seasonal promotions and gear up for the second half of the year, smart, strategic print campaigns can help you stand out and connect meaningfully with your audience.
At Solo Printing, we’re here to help you deliver vibrant, impactful, and efficient print solutions tailored for today’s marketing landscape. Here’s what’s trending for Summer and Q3 2025 — and how our services can help you stay ahead
Bold, Bright Color Palettes
Summer 2025 marketing is about making a bold entrance.
This season, bright colors, high-contrast designs, and metallic enhancements are dominating print materials — bringing energy and excitement to every piece. Eye-catching prints are perfect for grabbing attention at events, in retail spaces, and even in crowded mailboxes.
Bright colors do more than just catch the eye — they drive real results. Studies show that color increases brand recognition by up to 80%, and people make a subconscious judgment about a product within just 90 seconds — with up to 90% of that decision based on color alone. Adding bold, specific colors to your print marketing materials can increase readership by 42% and make audiences 80% more willing to engage with your content. Even better, colorful direct mail pieces can boost response rates by as much as 135% compared to black-and-white designs. If you want to capture attention and inspire action, vivid color isn’t just an option — it’s a strategy.
How Solo Printing helps:
With our state-of-the-art offset presses like the Komori Lithrone G40 and our Xerox® Iridesse Production Press for digital printing, we deliver stunning color fidelity and specialty metallic options to make your summer materials unforgettable.
Perfect for:
- Retail posters announcing summer sales
- Product launch postcards with bold designs
- Travel and leisure brochures for Summer 2025 getaways
- Colorful tourism brochures and event flyers for restaurants and resorts
Personalized Direct Mail
Hyper-targeted marketing will drive higher returns this summer. Consumers want to feel seen and understood. Personalized direct mail — with unique offers, customized messaging, and even localized promotions — is more powerful than ever. In fact, personalized direct mail has been shown to achieve response rates 135% higher than non-personalized mail (Data & Marketing Association, 2023).
And it’s not just response rates — 80% of consumers are more likely to do business with a company that offers personalized experiences (Epsilon, 2023). When done right, personalized print builds a deeper connection that leads to stronger loyalty, higher engagement, and better ROI.
How Solo Printing helps:
Our SP Direct platform and variable data printing (VDP) capabilities allow you to create direct mail pieces tailored by name, offer, imagery, geography, and even past behavior — all without slowing down your project timeline. Plus, with our in-house mailing and fulfillment services, we make it easy to launch complex, high-volume personalized campaigns anywhere in the U.S., Caribbean, and Latin America.
Learn more here: https://soloprinting.com/services/digital-printing-services/
Perfect for:
- Personalized postcards featuring location-based deals
- Targeted summer loyalty program mailers
- Custom event invitations with recipient-specific details
- Localized mini-catalogs based on customer purchase history
Sustainable Print Practices
Sustainability continues to be a top priority in 2025. Today’s consumers — especially Gen Z and Millennials — are loyal to brands that reflect their environmental values. In fact, over 67% of consumers say they prefer to buy from companies that are environmentally responsible (IBM, 2020). And when it comes to print specifically, nearly 70% of consumers feel that paper-based communications are more sustainable and trustworthy than digital communications (Two Sides North America, 2023).
In other words — sustainable printing is definitely becoming a requirement for businesses! It’s a competitive advantage that builds trust, loyalty, and long-term brand credibility.
That’s why Solo Printing continues to invest in sustainable practices to ensure we meet every qualifying requirement of a green printer.
How Solo Printing helps:
- EcoVadis Bronze rated (top 35% globally in sustainability).
- Proud partners with One Tree Planted, planting two trees per job.
- Offering FSC-certified papers, soy- and vegetable-based inks, and energy-efficient production with LED UV curing presses.
Perfect for:
- Sustainably printed catalogs and product guides
- Eco-conscious direct mail campaigns highlighting your green initiatives
- Corporate social responsibility (CSR) reports and annual reports
- Packaging inserts promoting your brand’s environmental efforts
Tactile, Textured Finishes
Summer 2025 marketing is not just visual — it’s tactile. Brands are adding luxurious touches to printed pieces to create a full sensory experience. Finishes like embossing, foil stamping, and soft-touch coatings build emotional connections and elevate your brand perception.
Another way brands are adding a memorable tactile element is through custom die-cutting.
Die-cutting allows you to create unique shapes, windows, or layered designs that immediately capture attention and encourage interaction. From intricately shaped brochures and creatively cut folders to packaging inserts and specialty invitations, die-cutting transforms ordinary print pieces into custom works of art.
At Solo Printing, our precision die-cutting services can bring any creative vision to life — giving your printed materials a distinctive edge that’s impossible to ignore.
How Solo Printing helps:
We specialize in premium finishing techniques, including:
- Die-Cutting for a special end result
- Soft-touch lamination for a velvety feel
- Embossing and debossing for tactile impact
- Foil stamping for luxe metallic accents
- Aqueous and UV coatings for durability and gloss
Perfect for:
- Luxury brand catalogs and product brochures
- Exclusive event invitations
- High-end promotional materials for summer launches
- Limited-edition packaging inserts or lookbooks
Quick Turnaround for Seasonal Promotions
Summer 2025 campaigns are fast, flexible, and responsive. Limited-time offers, last-minute pop-up events, and fast-moving promotions require print partners who can deliver high-quality results — fast.
How Solo Printing helps:
With full in-house production, bindery, mailing, and fulfillment, we can move your projects from file to finished product quickly — without sacrificing quality or service. We also offer flexible shipping options for domestic and international distribution.
Perfect for:
- Event kits for summer festivals and trade shows
- Rush postcards for Fourth of July or Labor Day promotions
- Flash sale catalogs or retail marketing kits
- Pop-up signage and in-store collateral
Summer 2025 is a pivotal moment to refresh your marketing, energize your brand, and build momentum heading into Q4. By aligning with the latest print trends — and partnering with a trusted, full-service provider like Solo Printing — you can bring your summer campaigns to life with creativity, speed, and sustainable impact.
Let’s make this your strongest summer yet.
👉 Request a quote or contact your Solo Printing Account Executive today!
