Summer is more than a seasonal shift—it’s a strategic opportunity. While digital ad fatigue sets in and inboxes overflow, print marketing continues to deliver unmatched trust, engagement, and recall, especially for Fortune 500 brands that value long-term brand equity and measurable ROI.
According to a study by the Data & Marketing Association (DMA), direct mail has a response rate of 9% for house lists and 4.9% for prospect lists—far higher than email’s average of just 1%. Better yet, 70% of consumers say print makes a brand feel more trustworthy (Two Sides North America).
As your teams plan mid-year campaigns and prep for Q3, now is the time to leverage print as a key component of your multichannel strategy.
Here are five smart and scalable print marketing moves to make this summer:
Launch a Targeted, High-ROI Direct Mail Campaign
Direct mail is far from outdated—in fact, 79% of consumers say they act on direct mail immediately, compared to only 45% who say the same about email. For enterprise-level campaigns, print offers a physical touchpoint that breaks through digital clutter and drives measurable action.
For B2C brands, think seasonal promotions, loyalty incentives, or product catalogs. For B2B companies, print can support ABM strategies through hyper-personalized outreach using variable data printing (VDP).
Use direct mail to:
- Announce a new product launch or summer incentive
- Drive conversions with QR codes or PURLs tied to digital campaigns
- Re-engage lapsed customers with customized offers
Solo Printing supports enterprise campaigns from start to finish, including mailing list management, variable data personalization, printing, and fulfillment—all SOC 2 Type 2 compliant and securely handled in-house.
Elevate Your Event Presence with Premium Print Collateral
Whether your company is exhibiting at a national trade show or hosting a client appreciation event, print plays a crucial role in brand perception. According to Forbes, consistent brand presentation across all channels can increase revenue by up to 23%.
This summer, enhance your brand’s physical presence by updating:
- Corporate brochures, service guides, and sales kits
- Presentation folders and branded handouts
- Event signage, banners, retractable displays, and wayfinding
Outdated materials can dilute your message—especially when senior decision-makers are in the room. Solo Printing’s offset and digital technology allows you to scale with precision and speed, delivering color-accurate, high-quality pieces across multiple locations.
Prepare Now for Back-to-School & Q3 Marketing Success
Savvy enterprise marketers don’t wait until August to plan—they move early. June and July are prime time to execute large-volume print jobs that support fall initiatives.
Whether you’re in higher education, retail, healthcare, or tech, consider printing:
- Admissions packages and student resource guides
- Employee onboarding materials or training booklets
- Seasonal promotions and signage for retail rollouts
- Corporate communications for Q3 launches
By planning ahead, you gain price efficiencies, reduce shipping rushes, and ensure consistency across national or global branches. With Solo’s 180,000 sqft of warehousing and fulfillment space, we can handle logistics, storage, and timed delivery for large-scale programs.
Leverage Advanced Finishing & Design to Stand Out
Print is a brand’s chance to physically differentiate itself—and during summer, bold visuals and tactile design can drive stronger memory and engagement. Neuroscience studies show that people process print materials 20% faster and are more likely to recall the message than when seeing it digitally (Canada Post, 2022).
Stand out with:
- Spot UV, soft-touch, or matte finishes
- Metallic inks and specialty coatings (available on our Xerox Iridesse™ Press)
- Custom die cuts and unique folds
- High-opacity papers and luxury stocks
These high-impact finishes are proven to increase perceived value and brand prestige. At Solo Printing, our expert prepress team ensures your vision translates perfectly to press—no matter how complex the specs.
Make Print an Integral Part of Your Omnichannel Strategy
Print doesn’t compete with digital—it supercharges it. According to USPS research, integrated direct mail and digital campaigns lead to a 68% increase in website visits and a 63% increase in response rate.
Use print to bridge the gap between physical and digital by:
- Including QR codes that link to microsites or product demos
- Driving email sign-ups through physical incentives
- Reinforcing online messaging through high-quality tactile mailers
- Syncing print with paid media in retargeting funnels
Solo Printing works closely with your marketing and procurement teams to ensure campaigns are cohesive, measurable, and timed strategically across platforms and regions.
Why Enterprise Brands Partner with Solo Printing
For more than 40 years, Solo Printing has supported large national brands with scalable, sustainable, and secure printing solutions. Our enterprise-ready advantages include:
✅ SOC 2 Type 2 compliance for secure handling of sensitive data
✅ EcoVadis Bronze rating, placing us in the top 35% of sustainable printers
✅ In-house offset, digital, bindery, mailing, and fulfillment capabilities
✅ Rapid turnaround and nationwide distribution capacity
✅ Personalized service from a dedicated team that understands complex needs
Whether you’re managing campaigns for 5 markets or 50, Solo ensures your print marketing materials deliver on impact, speed, and scale.
📩 Turn up the heat on your summer marketing.
Contact us today to explore how we can support your next high-performance campaign.
