You see them everywhere. Gas stations, newsstands, book stores, your doctor’s office, your bathroom. Magazines are an essential part of our everyday life – whether we notice them or not! Magazines serve to provide us with information on entertainment, news, fashion, politics, and so much more. They provide us with insight into the current trends and issues going […]
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Over the last two years, the news has centered around the ever-troubling unemployment rates as well as “The Great Resignation.” This blog will show you how to attract new hires for your business during the holiday season. Millions of workers around the United States are quitting low paying positions in search of something better. New postings on job listing websites have sky-rocketed! Sites,
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In early October, Facebook experienced a major outage that caused the platform to crash, affecting billions of users worldwide. A circumstance like this creates numerous issues for businesses with running advertisements or scheduled postings. Money is being wasted and their content is going unseen. Businesses are also experiencing drastic changes in Facebook’s digital advertising capabilities due to the changes to Apple’s
Direct mail is a popular channel among marketers because of its proven ability to generate repeat business and increase customer retention. On average, repeat customers spend 33% more than new customers! Direct mail is also capable of helping your business turn new, one-time purchasers into loyal customers who not only consistently buy from your business but also provide word-of-mouth referrals. According to research published on AllBusiness.com, happy consumers tell an average of nine other people about their excellent experience with
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USPS’s latest promotion will help you save on postage until November 30th! Business mailers can run an “interactive campaign” that allows users to digitally preview their household mail and manage packages arriving soon via email. Incorporate colorful and interactive campaign elements to enhance and extend the mail moment for consumers, thus reaching their target audiences on
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Learn how to develop a successful print marketing strategy that increases brand visibility and ROI by reaching the right audience for your company. Your current customers and target audience members only want to hear from your business in a way that feels engaging and worth their time. We recognize that digital ads can be disruptive and are frequently ignored. If
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LINGERING EFFECTS OF COVID-19 THAT WILL IMPACT RETAILERS’ HOLIDAY STRATEGIES IN 2021 This year, marketing mail postage prices will increase by an average of 6.5 percent for letters and 8.8 percent for flats. Paper prices are also rising across the board. 😱 (We know…it sounds scary, but this article is here to help!) The USPS stated earlier this week that they will be
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To help you better understand which paper stock and paper weight works best for your design, we put together a detailed list of key paper terms that you can bookmark and refer to for all your print marketing needs! The type of paper you use is just as crucial as the actual design of your print marketing piece. Coordinating your paper stock and design
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Are you searching for new, creative ways to connect with your customers? Think PRINT! In this blog post, you’ll discover how to better reach new customers and establish customer loyalty. In today’s world of social distancing, remote offices, and virtual meetings, a company’s printed marketing material provides a physical link between people and a brand
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In May, USPS applied for increases in the postage rates of first-class letters, postcards, newspapers, certified mail, and a few other services used by the Postal Regulatory Commission. *UPDATED* This request was approved and will take affect August 29th, 2021. Therefore, our direct mail clients will begin experiencing price adjustments for first-class mail, package services, and other special services
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Solo Printing is a provider of superior color lithography and is one of the nation’s largest minority-owned companies, servicing the United States and the Caribbean. From state-of-the-art prepress to the finest web and sheet-fed printing, Solo is well equipped to meet your printing needs.
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