Jackie Gonzalez, Author at Commercial Printing Company in Florida

What is the G7 Master Certification and Why Does It Matter to Commercial Printing Companies?

Leave a Comment / Certifications, Commercial Printing, Uncategorized / Jackie Gonzalez

WHAT IS G7? The G7 Master Certification is Idealliance’s industry-leading collection of requirements for achieving visual consistency across all print processes around the world. Idealliance G7 Master Facility Qualification is a three-level compliance program which includes a G7 Grayscale Compliance, a G7 Targeted Compliance, and a G7 Colorspace Compliance. In order to have your facility credited with the certification, it must […]

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An Introduction to SP Direct: Improving the Effectiveness of Your Direct Mail Campaign By Integrating Digital Marketing Services

Blog / Jackie Gonzalez

DIRECT MAIL WORKS. WE CAN PROVE IT. Many marketing professionals believe that the height of direct mail is behind us. As key industry leaders in commercial printing, we strongly disagree. It should be noted, the United States Postal Service strongly believes that the potential and innovation of direct mail is still unmatched. At this time,

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How Commercial Printing Makes Its Mark In A Digital World

Industry News, Printing Tips / Jackie Gonzalez

If you scroll through Instagram or Facebook, how many ads do you stumble upon? 50? 75? 100 digital advertisements a day? Consumers are seeing a high increase in digital advertisements. Now, it’s significantly harder to remember any specific content actually showcased within digital ads. Let’s name just a few digital marketing disadvantages. Over-saturation of digital

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Digital Printing vs. Offset Printing

Commercial Printing, Digital Printing, Printing Tips / Jackie Gonzalez

Are you new to the logistics of direct marketing? You might find yourself asking: “What is the difference between digital printing and offset printing?” and “How is the difference between these two printing services going to affect my business’s direct marketing pieces?” From deciphering paperweight conversions to selecting the right finish for your product, a

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The Print Industry Is Getting Back on Track in 2021

Commercial Printing, Digital Printing, Industry News, Printing Tips, Sustainable Printing / Jackie Gonzalez

(December 2020) As we all know, 2020 has been responsible for a substantial amount of impending issues across the printing industry and the print market. Issues caused by the serious economic downturn brought upon by COVID-19. From small print shops to commercial printing companies, hundreds have been forced to close their doors. Only a select

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‘Tis the season to drive holiday sales! Do you have your direct marketing plan printed and ready for the holidays?

Commercial Printing, Digital Printing, Printing Tips / Jackie Gonzalez

The holiday season is right around the corner. With holidays like Black Friday, Small Business Saturday, Cyber Monday, and Christmas quickly approaching, companies should begin getting their incentives tangibly in front of their ideal consumers. Did you know that quarter 3 and 4 tend to have the highest engagement and responses when it comes to

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The economy is reopening. How are you reaching your customers after COVID-19?

Commercial Printing, Printing Tips / Jackie Gonzalez

As large and small companies reopen across Florida and the rest of the United States, it is important to re-strategize your marketing plan in order to get your customers back in the know. It’s time to get busy – it’s time to print. In this blog post, we will offer several tips to attract

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How to Choose a Printing Company

Printing Tips, Solo Printing / Jackie Gonzalez

Like any other supplier for your business, the right printing company can make all the difference. Choosing the perfect printing company gives your business the services necessary to improve your marketing appeal internally and externally while furthering your image and enhancing your brand awareness to consumers. Unfortunately, not all printing companies are up to the

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What’s the Difference Between Saddle Stitch and Perfect Bound?

Full-Service Bindery, Printing Tips / Jackie Gonzalez

Are you looking for the best binding option for your print materials? Of course, there are a lot of factors when it comes to choosing the best binding technique for your particular project. Saddle stitch and perfect bound books are two of the most popular techniques. These are durable and stylish binds that are commonly

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Benefits of Solo Printing’s Mailing & Fulfillment Services

Solo Printing / Jackie Gonzalez

As a business owner, you understand how time consuming and challenging managing a company can be. Rather than trying to take charge of everything yourself, hire the experts to help complete all your mailing and fulfillment needs. At Solo Printing, we can coordinate the delivery of your printed materials from direct mail to multi-point delivery around

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Jackie Gonzalez