Are you searching for new, creative ways to connect with your customers? Think PRINT! In this blog post, you’ll discover how to better reach new customers and establish customer loyalty. In today’s world of social distancing, remote offices, and virtual meetings, a company’s printed marketing material provides a physical link between people and a brand […]
8 Ways To Better Reach Your Customers in 2021 & Beyond Read More »
In May, USPS applied for increases in the postage rates of first-class letters, postcards, newspapers, certified mail, and a few other services used by the Postal Regulatory Commission. *UPDATED* This request was approved and will take affect August 29th, 2021. Therefore, our direct mail clients will begin experiencing price adjustments for first-class mail, package services, and other special services
USPS Requests Postage Rate Increases In 2021 (Updated July 26, 2021) Read More »
WHAT IS G7? The G7 Master Certification is Idealliance’s industry-leading collection of requirements for achieving visual consistency across all print processes around the world. Idealliance G7 Master Facility Qualification is a three-level compliance program which includes a G7 Grayscale Compliance, a G7 Targeted Compliance, and a G7 Colorspace Compliance. In order to have your facility credited with the certification, it must
DIRECT MAIL WORKS. WE CAN PROVE IT. Many marketing professionals believe that the height of direct mail is behind us. As key industry leaders in commercial printing, we strongly disagree. It should be noted, the United States Postal Service strongly believes that the potential and innovation of direct mail is still unmatched. At this time,
If you scroll through Instagram or Facebook, how many ads do you stumble upon? 50? 75? 100 digital advertisements a day? Consumers are seeing a high increase in digital advertisements. Now, it’s significantly harder to remember any specific content actually showcased within digital ads. Let’s name just a few digital marketing disadvantages. Over-saturation of digital
How Commercial Printing Makes Its Mark In A Digital World Read More »
Are you new to the logistics of direct marketing? You might find yourself asking: “What is the difference between digital printing and offset printing?” and “How is the difference between these two printing services going to affect my business’s direct marketing pieces?” From deciphering paperweight conversions to selecting the right finish for your product, a
Digital Printing vs. Offset Printing Read More »
(December 2020) As we all know, 2020 has been responsible for a substantial amount of impending issues across the printing industry and the print market. Issues caused by the serious economic downturn brought upon by COVID-19. From small print shops to commercial printing companies, hundreds have been forced to close their doors. Only a select
The Print Industry Is Getting Back on Track in 2021 Read More »
The holiday season is right around the corner. With holidays like Black Friday, Small Business Saturday, Cyber Monday, and Christmas quickly approaching, companies should begin getting their incentives tangibly in front of their ideal consumers. Did you know that quarter 3 and 4 tend to have the highest engagement and responses when it comes to
As large and small companies reopen across Florida and the rest of the United States, it is important to re-strategize your marketing plan in order to get your customers back in the know. It’s time to get busy – it’s time to print. In this blog post, we will offer several tips to attract
The economy is reopening. How are you reaching your customers after COVID-19? Read More »
Like any other supplier for your business, the right printing company can make all the difference. Choosing the perfect printing company gives your business the services necessary to improve your marketing appeal internally and externally while furthering your image and enhancing your brand awareness to consumers. Unfortunately, not all printing companies are up to the
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Solo Printing is a provider of superior color lithography and is one of the nation’s largest minority-owned companies, servicing the United States and the Caribbean. From state-of-the-art prepress to the finest web and sheet-fed printing, Solo is well equipped to meet your printing needs.
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