Jackie Gonzalez

The Ultimate Guide to Print Marketing: Maximize Your Holiday Promotions and Start 2025 with a Bang!

As the holiday season approaches and the year comes to a close, it’s the perfect time to leverage print marketing to boost your year-end campaigns and prepare for 2025.   Print remains one of the most effective ways to connect with customers on a personal level, stand out from the digital clutter, and make a […]

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Sustainability at Solo Printing: Leading the Way with EcoVadis Bronze and Beyond 

At Solo Printing, sustainability isn’t just a word we throw around — it’s an integral part of how we do business.   With growing concerns about climate change and the impact of industry on the environment, we are proud to be among the top 35% of companies globally, as recognized by our EcoVadis Bronze rating.

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What Retailers Should Know as They Prepare for Holiday Marketing Initiatives in 2024 

As the holiday season approaches, retailers are gearing up for one of the most crucial times of the year. The 2024 holiday season promises to be unique, influenced by evolving consumer behaviors, technological advancements, and economic shifts. Here’s what retailers need to know to prepare effectively for their holiday marketing initiatives.  Embrace Omnichannel Strategies  Consumers

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Solo Printing’s Sheetfed Operators: What They Do and Why It’s Vital to Solo Printing 

At Solo Printing, our success hinges on the expertise and dedication of our amazing team! Among all of our essential professionals, we have our sheetfed operators, who play a crucial role in ensuring the quality and efficiency of our printing processes. And, this August, we are excited to shine the spotlight on one of our

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The Revolutionary Role of Printing in the Founding of America: Celebrating Independence Day 

As we prepare to celebrate Independence Day on July 4th, it’s important to reflect not only on the bravery and vision of the Founding Fathers but also on the pivotal role that printing played in shaping the United States. From sharing revolutionary ideas to rallying support for independence, the printing press was a crucial tool

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Print Product Presentation: A Guide to Folding Types and Sizes for Maps, Brochures, and More 

When it comes to creating the idea for your print campaign, the presentation of your materials matters. Whether you’re designing maps, brochures, or informational pamphlets, choosing the right fold can make a significant impact on how your content is perceived.   In this guide, we’ll explore common types of folds, sizes, and other important information

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Navigating the 2024 Postage Rate Increase: Maximizing Your Direct Mail ROI 

As the digital landscape continues to evolve, one marketing channel remains steadfast in its effectiveness: direct mail. However, with the impending postage rate increase set for July 14, 2024, businesses must be proactive in understanding and adapting to these changes. At Solo Printing, we’re committed to helping our clients navigate this shifting terrain and maximize

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Mastering the Art of Preplanning: Setting the Stage for Q3 and Q4 Marketing Success 

As we embrace the promise of warmer weather and blooming flowers, savvy businesses are already setting their sights on the latter half of the year.   In the world of commercial printing, strategic preplanning is the key to executing successful marketing campaigns and staying ahead of the competition.   Join us as we dive into the importance

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The Hidden Artistry of Commercial Printing: Unveiling the Beauty in Everyday Print Products

At Solo Printing, we’re embarking on a journey this April to dive deep into the captivating world of commercial printing. While magazines, catalogs, booklets, brochures, postcards, and mailers might appear as ordinary printed materials, within each lies a world of artistry waiting to be uncovered. Join us as we celebrate the meticulous craftsmanship and creative

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Celebrating Print Herstory Month:  Honoring Women in the Print Industry 

March is the month to celebrate the rich history and contributions of the women in our lives and also in the print industry. Girls Who Print created Print Herstory Month, which is observed throughout March, to shine a spotlight on the remarkable achievements of women who have made significant strides in shaping the world of

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