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Jackie Gonzalez

What Retailers Should Know as They Prepare for Holiday Marketing Initiatives in 2024 

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As the holiday season approaches, retailers are gearing up for one of the most crucial times of the year. The 2024 holiday season promises to be unique, influenced by evolving consumer behaviors, technological advancements, and economic shifts. Here’s what retailers need to know to prepare effectively for their holiday marketing initiatives.  Embrace Omnichannel Strategies  Consumers […]

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Solo Printing’s Sheetfed Operators: What They Do and Why It’s Vital to Solo Printing 

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At Solo Printing, our success hinges on the expertise and dedication of our amazing team! Among all of our essential professionals, we have our sheetfed operators, who play a crucial role in ensuring the quality and efficiency of our printing processes. And, this August, we are excited to shine the spotlight on one of our

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The Revolutionary Role of Printing in the Founding of America: Celebrating Independence Day 

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As we prepare to celebrate Independence Day on July 4th, it’s important to reflect not only on the bravery and vision of the Founding Fathers but also on the pivotal role that printing played in shaping the United States. From sharing revolutionary ideas to rallying support for independence, the printing press was a crucial tool

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Print Product Presentation: A Guide to Folding Types and Sizes for Maps, Brochures, and More 

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When it comes to creating the idea for your print campaign, the presentation of your materials matters. Whether you’re designing maps, brochures, or informational pamphlets, choosing the right fold can make a significant impact on how your content is perceived.   In this guide, we’ll explore common types of folds, sizes, and other important information

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Navigating the 2024 Postage Rate Increase: Maximizing Your Direct Mail ROI 

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As the digital landscape continues to evolve, one marketing channel remains steadfast in its effectiveness: direct mail. However, with the impending postage rate increase set for July 14, 2024, businesses must be proactive in understanding and adapting to these changes. At Solo Printing, we’re committed to helping our clients navigate this shifting terrain and maximize

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Mastering the Art of Preplanning: Setting the Stage for Q3 and Q4 Marketing Success 

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As we embrace the promise of warmer weather and blooming flowers, savvy businesses are already setting their sights on the latter half of the year.   In the world of commercial printing, strategic preplanning is the key to executing successful marketing campaigns and staying ahead of the competition.   Join us as we dive into the importance

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The Hidden Artistry of Commercial Printing: Unveiling the Beauty in Everyday Print Products

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At Solo Printing, we’re embarking on a journey this April to dive deep into the captivating world of commercial printing. While magazines, catalogs, booklets, brochures, postcards, and mailers might appear as ordinary printed materials, within each lies a world of artistry waiting to be uncovered. Join us as we celebrate the meticulous craftsmanship and creative

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Celebrating Print Herstory Month:  Honoring Women in the Print Industry 

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March is the month to celebrate the rich history and contributions of the women in our lives and also in the print industry. Girls Who Print created Print Herstory Month, which is observed throughout March, to shine a spotlight on the remarkable achievements of women who have made significant strides in shaping the world of

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Maximizing Impact: Unleashing Success with Variable Data Printing for Direct Mail Marketing 

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In the fast-paced world of B2C marketing, staying at the forefront of innovation is key to delivering impactful and personalized marketing materials to customers.   As we step into February of 2024, we’re excited to unveil the untapped potential of Variable Data Printing (VDP) and how it can revolutionize your print marketing strategy.   Variable Data

Maximizing Impact: Unleashing Success with Variable Data Printing for Direct Mail Marketing  Read More »

Unfolding Your 2024 Strategy: Print Marketing Industry Trends for the New Year! 

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Within the commercial printing industry, 2024 promises a variety of captivating trends that will redefine the landscape, blending innovation with sustainability and technology.  In this blog post, we will dive into the predicted trends that are set to revolutionize the printing industry this year:  According to Smithers’ latest market report, ‘The Future of Global Printing

Unfolding Your 2024 Strategy: Print Marketing Industry Trends for the New Year!  Read More »

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Solo Printing is a provider of superior color lithography and is one of the nation’s largest minority-owned companies, servicing the United States and the Caribbean. From state-of-the-art prepress to the finest web and sheet-fed printing, Solo is well equipped to meet your printing needs.

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