Jackie Gonzalez

Save Money on Mailing Postage Rates with USPS’s Current ID Promotion

USPS’s latest promotion will help you save on postage until November 30th!  Business mailers can run an “interactive campaign” that allows users to digitally preview their household mail and manage packages arriving soon via email.  Incorporate colorful and interactive campaign elements to enhance and extend the mail moment for consumers, thus reaching their target audiences on …

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Guide To Print Marketing

The Ultimate Guide To Print Marketing

Learn how to develop a successful print marketing strategy that increases brand visibility and ROI by reaching the right audience for your company. Your current customers and target audience members only want to hear from your business in a way that feels engaging and worth their time. We recognize that digital ads can be disruptive and are frequently ignored. If …

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What Retailers Should Know as they Prepare for Holiday Marketing Initiatives in 2021

LINGERING EFFECTS OF COVID-19 THAT WILL IMPACT RETAILERS’ HOLIDAY STRATEGIES IN 2021  This year, marketing mail postage prices will increase by an average of 6.5 percent for letters and 8.8 percent for flats. Paper prices are also rising across the board. 😱 (We know…it sounds scary, but this article is here to help!)  The USPS stated earlier this week that they will be …

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Top Things to Know About Paper Stocks & Paper Weight for Print Marketing

To help you better understand which paper stock and paper weight works best for your design, we put together a detailed list of key paper terms that you can bookmark and refer to for all your print marketing needs!   The type of paper you use is just as crucial as the actual design of your print marketing piece. Coordinating your paper stock and design …

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8 Ways To Better Reach Your Customers in 2021 & Beyond

Are you searching for new, creative ways to connect with your customers? Think PRINT!  In this blog post, you’ll discover how to better reach new customers and establish customer loyalty. In today’s world of social distancing, remote offices, and virtual meetings, a company’s printed marketing material provides a physical link between people and a brand …

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USPS Requests Postage Rate Increases In 2021 (Updated July 26, 2021)

In May, USPS applied for increases in the postage rates of first-class letters, postcards, newspapers, certified mail, and a few other services used by the Postal Regulatory Commission.  *UPDATED* This request was approved and will take affect August 29th, 2021. Therefore, our direct mail clients will begin experiencing price adjustments for first-class mail, package services, and other special services …

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What is the G7 Master Certification and Why Does It Matter to Commercial Printing Companies?

WHAT IS G7?   The G7 Master Certification is Idealliance’s industry-leading collection of requirements for achieving visual consistency across all print processes around the world.   Idealliance G7 Master Facility Qualification is a three-level compliance program which includes a G7 Grayscale Compliance, a G7 Targeted Compliance, and a G7 Colorspace Compliance. In order to have your facility credited with the certification, it must …

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An Introduction to SP Direct: Improving the Effectiveness of Your Direct Mail Campaign By Integrating Digital Marketing Services

DIRECT MAIL WORKS. WE CAN PROVE IT. Many marketing professionals believe that the height of direct mail is behind us. As key industry leaders in commercial printing, we strongly disagree. It should be noted, the United States Postal Service strongly believes that the potential and innovation of direct mail is still unmatched. At this time, …

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How Commercial Printing Makes Its Mark In A Digital World

If you scroll through Instagram or Facebook, how many ads do you stumble upon? 50? 75? 100 digital advertisements a day? Consumers are seeing a high increase in digital advertisements. Now, it’s significantly harder to remember any specific content actually showcased within digital ads. Let’s name just a few digital marketing disadvantages. Over-saturation of digital …

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Digital Printing vs. Offset Printing

Are you new to the logistics of direct marketing? You might find yourself asking: “What is the difference between digital printing and offset printing?” and “How is the difference between these two printing services going to affect my business’s direct marketing pieces?”  From deciphering paperweight conversions to selecting the right finish for your product, a …

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