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Shining A Light on The Power of Offset Printing 

Solo Printing LLC – April 1, 2022 The History on Offset Printing  In 1875, Robert Barclay patented the first rotary offset lithography printing press.   Barclay used the founding principles of mid-nineteenth-century transfer printing technology to build an offset press that used a cylinder wrapped in chemically treated cardboard that could then transfer a printed image …

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Why Your Business May Want to Switch from Facebook Digital Advertising to Direct Mail Campaigning

In early October, Facebook experienced a major outage that caused the platform to crash, affecting billions of users worldwide. A circumstance like this creates numerous issues for businesses with running advertisements or scheduled postings. Money is being wasted and their content is going unseen.  Businesses are also experiencing drastic changes in Facebook’s digital advertising capabilities due to the changes to Apple’s …

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An Introduction to SP Direct: Improving the Effectiveness of Your Direct Mail Campaign By Integrating Digital Marketing Services

DIRECT MAIL WORKS. WE CAN PROVE IT. Many marketing professionals believe that the height of direct mail is behind us. As key industry leaders in commercial printing, we strongly disagree. It should be noted, the United States Postal Service strongly believes that the potential and innovation of direct mail is still unmatched. At this time, …

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