Blog

Solo Printing Acquires Two Muller Martini Alegro Perfect Binding Lines

“This will increase Solo’s output capacity, while providing the added security of redundant production systems for future growth opportunities.”  We are so excited for 2023 and our new acquisition of not only one but two Muller Martini Alegro perfect binding lines! We continue to make investments to better our company and our offerings to our …

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This February, we want to acknowledge that print will always be our first love. 🖨️💗 Here’s why. 

“At Solo, we believe printing is an art and we enjoy bringing our clients work to life. We’re able to produce something lasting and visually engaging that our clients and their customers can hold and feel. No one day is the same – every day brings a new adventure. Every job is unique and keeps …

This February, we want to acknowledge that print will always be our first love. 🖨️💗 Here’s why.  Read More »

2023 is here! What can we expect to see from the print marketing world?

The pandemic has clearly had a significant negative impact on the print business, but this new year, print industry players will succeed and take advantage of new opportunities and specialties.    Despite the development of digital advertising and digital publications, the high importance of mass printing capabilities hasn’t changed. The print industry is still flourishing and …

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How To Stay Relevant and Boost Customer Retention in 2023 

It’s time to start planning your marketing strategy for 2023 as the new year draws near. We’ve created a blog post with proven, successful suggestions that will help you beat out the competition, stay relevant, and boost customer retention in 2023!  It’s most important to note that your company needs to be driven by a …

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How to Create Successful Holiday Marketing & 2023 Marketing Campaign Strategies 

Have you started preplanning your holiday direct mail campaign?  🎁🎉☃️  We’ve got you. (And your paper selection.)  👏   Are you looking to automate your business’s print and mailing needs?    We’ve got a solution for that. 👍  Do you need a print partner that understands your individual business needs?   We’re here for you. …

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Solo Printing: Always Moving Forward 

Solo Printing is a national, award-winning commercial printing service provider whose purpose is to empower brands and bring an unparalleled worry-free experience to every business from beginning to end, 365 sunny days a year, 24-hours-day!  It is our vision to excel as the nation’s most trusted leading provider in the printing industry by giving our …

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Email vs. Direct Mail: What Method Works Best for Your Customer? 📨

Let’s open the discussion between the long-time debate of direct mail versus email and when to use each.  There is a lot of debate and controversy surrounding the topics of email marketing versus direct mail marketing. This article will help to shed some light on some of these differences, as well as their pros and …

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Shining A Light on The Power of Offset Printing 

Solo Printing LLC – April 1, 2022 The History on Offset Printing  In 1875, Robert Barclay patented the first rotary offset lithography printing press.   Barclay used the founding principles of mid-nineteenth-century transfer printing technology to build an offset press that used a cylinder wrapped in chemically treated cardboard that could then transfer a printed image …

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Why Your Business May Want to Switch from Facebook Digital Advertising to Direct Mail Campaigning

In early October, Facebook experienced a major outage that caused the platform to crash, affecting billions of users worldwide. A circumstance like this creates numerous issues for businesses with running advertisements or scheduled postings. Money is being wasted and their content is going unseen.  Businesses are also experiencing drastic changes in Facebook’s digital advertising capabilities due to the changes to Apple’s …

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An Introduction to SP Direct: Improving the Effectiveness of Your Direct Mail Campaign By Integrating Digital Marketing Services

DIRECT MAIL WORKS. WE CAN PROVE IT. Many marketing professionals believe that the height of direct mail is behind us. As key industry leaders in commercial printing, we strongly disagree. It should be noted, the United States Postal Service strongly believes that the potential and innovation of direct mail is still unmatched. At this time, …

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