As you’re preparing yourself and your family for the new year, what about your business? If you haven’t started thinking about evolving your company, now’s the time to get on it.
2018 was a wakeup call as multiple stores announced closures such as the beloved Toys R Us. After 70 years of creating happiness through toys, they failed to stay relevant. Bigger retailers like Walmart and Amazon were ahead of the curve more so than Toys R Us.
That said, dedicate the newness of 2019 to ponder what you can do to keep your company relevant. For starters, it’s all about improving your company image and branding.
To make it easier, we’ll go over efficient ways of evolving your business the right way.
Here we go!
Conduct an Audit
It’s always a good idea to take a step back and look at your business the way your customers do. Auditing is flushing out what’s working and what’s not.
First, start with your website. Does it emulate what your business is about? Your products along with its packaging should as well.
In this case, brand consistency is key. It’s a good way to earn trust and establish authenticity amongst customers.
Remember, first impressions are everything.
Know Your Values
Brand attributes such as values, vision, and mission are what attracts people to your business. Know what you stand for and where your morals lie.
Find Your Niche
You can’t be a jack of all trades. Starting out, you wanted to appeal to everyone. Being in the game for a few years, you know that just isn’t possible.
Understand your target audience better by defining your niche. What area do you specialize in?
If you have a healthy lifestyle company, target busy moms instead of just anyone. Narrowing your niche helps you get your name in front of people who will want to buy from you.
Improve the Visuals
Your logo, graphics, and images are the visual aspects of your company. If anything’s grainy, blurry or out of focus, you’ve already lost customers. They won’t trust a brand who doesn’t care about how they look.
That said, hire a graphic designer to improve your logo and other graphical aspects. As for images, don’t use stock photos. They look fake and customers want to see your actual staff.
Be Helpful, Not a Salesman
No one likes to be sold to 24/7. Rather than try to push product, be helpful to your customers.
Provide advice to their burning questions. If it’s relevant, then mention your product or service.
Focus on building relationships with those interested in your business. Meaningful interactions lead to loyalty which leads to more sales. When you stop acting like a salesman, you’ll see that people respond better.
Improve Your Company Image and Branding with These Tips
With 2019 right around the corner, now’s the time to start thinking of ways to improve your company image and branding. While it’s not hard to do, it needs to be done the right way.
Start by auditing then humanizing your business. Before you know it, you’ll be on your way to gaining more customers and sales.
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