September is the turning point of the year for businesses—it’s the time to start planning and producing marketing materials that will make a lasting impression through Q4.
From trade shows and fundraising events to holiday campaigns and end-of-year initiatives, print remains one of the most powerful ways to connect with your audience. At Solo Printing, we understand how critical this season is, and we’re here to help you bring your holiday visions to life.
Why September is the Sweet Spot for Holiday Printing
Waiting until November or December to plan your holiday campaigns is risky. By starting in September, you give your brand the time it needs to design, print, and distribute materials without delays. This ensures:
- On-time delivery for holiday mailers, catalogs, or event invites.
- Creative flexibility to try new designs or specialty finishes.
- Stress-free execution with Solo Printing’s in-house mailing and fulfillment services.
Whether it’s a postcard series, a glossy product catalog, or a heartfelt holiday card for your clients, early planning guarantees your message arrives when it matters most.
Why Print Marketing Works During the Holidays
The holiday season is one of the busiest marketing windows of the year—and print gives your brand the edge to break through the digital noise. Consider these stats:
- Direct mail boasts a 90% open rate, compared to just 20–30% for email (Data & Marketing Association).
- 70% of consumers say print mail makes them feel more valued than digital ads (USPS).
- Catalogs drive action—60% of catalog recipients visited a website after receiving one (USPS Market Research).
- Personalized direct mail delivers a 135% lift in response rates compared to non-personalized pieces (InfoTrends).
For Nonprofits & Fundraising
Q4 is the biggest giving season of the year, with nearly 30% of all annual donations happening in December alone (Nonprofits Source). Direct mail is a critical tool for driving those donations:
- Direct mail response rates for nonprofits average 5–9x higher than email (ANA/DMA).
- 53% of donors prefer to be asked for support through direct mail (Nonprofit Tech for Good).
- Adding a printed appeal alongside digital campaigns increases overall donations by up to 40% (Blackbaud).
Whether your goal is raising funds, growing alumni support, or boosting event attendance, printed appeals paired with digital strategies deliver powerful results.
The Power of Paper: Choosing the Right Stock
Paper choice is more than just a printing detail—it sets the tone for your entire campaign. Want your brand to feel luxurious, festive, or eco-conscious? Paper makes the difference.
- Gloss Coated: Perfect for vibrant catalogs or holiday lookbooks that showcase your products in rich detail.
- Matte Finish: A sophisticated touch for holiday brochures or fundraising materials.
- Uncoated Textured Stock: Adds warmth and authenticity—great for holiday cards, invites, or artisanal brand pieces.
- Sustainable Options: Solo Printing offers eco-friendly paper choices, perfect for brands prioritizing sustainability during the season of giving.
Specialty Finishing: Holiday Magic in Print
Want to stop someone in their tracks? Specialty finishing is the secret to making your piece stand out.
- Die Cutting: Turn ordinary pieces into custom shapes, from holiday ornaments to unique invitations, for a memorable impact.
- Embossing/Debossing: Create a tactile, 3D effect that adds sophistication to invitations, covers, or brochures.
- Spot UV Coating: Highlight key design elements with a glossy finish against a matte background—perfect for product catalogs and high-end collateral.
- Specialty Coatings & Finishes: From soft-touch lamination to aqueous coatings, these enhancements add durability and a premium feel to your materials.
These finishing touches elevate your printed materials from functional to unforgettable—ideal for a season where everyone is fighting for attention.
Behind the Scenes at Solo Printing During Q4
As the holidays approach, our facility feels a bit like Santa’s workshop—presses humming, bindery lines buzzing, and our team working together to bring projects to life. Our 180,000 sq. ft. operation is filled with activity, from vibrant catalogs rolling off the presses to personalized holiday mailers being prepared for delivery.
Our digital department adds the magic of variable data personalization, while our finishing team brings sparkle with specialty touches like foil and embossing. In the warehouse, our fulfillment team is carefully kitting, packing, and shipping materials across the U.S., Caribbean, and Latin America—making sure every campaign arrives right on time.
It’s an all-hands-on-deck season at Solo Printing, and just like the holidays themselves, it’s a time of excitement, energy, and teamwork. Every department plays a role in ensuring that your Q4 projects are executed flawlessly, with the quality and care that have been at the heart of Solo Printing for 40 years.
Solo Printing: Your Partner for Q4 Success
At Solo Printing, we combine decades of experience with cutting-edge technology to ensure your holiday and year-end campaigns are executed flawlessly. With services like variable data printing for personalization, in-house mailing, and international distribution, we take care of everything from start to finish.
Don’t wait until the last minute—September is your chance to get ahead of the holiday rush. Let’s create something extraordinary together this season.
👉 Ready to make your holiday marketing unforgettable? Contact Solo Printing today and let’s bring your Q4 projects to life.
